Product photography has not changed for 200 years. Today it struggles to keep up with the fast-paced ecommerce market where buyers expect incredible visual experiences.
We’ve heard loud and clear from you that product photography cost too much and is slow.
Today, ThreeKit is proud to announce the Virtual Photographer™️. The Virtual Photographer is a product within the ThreeKit platform which creates photorealistic images without needing a single real photo. Instead, it uses a 3D model of your product combined with our Hollywood visual effects technologies to create images at a fraction of the cost and time of traditional photography.
The Virtual Photographer can create more than 10,000 virtual photographs a day, so most companies could have every angle and configuration of their entire product line shot in a week. All of which all are indistinguishable from professional-quality photos.
We’ve launched this product because providing a visually immersive product experience is one of the most important things you can do to drive engagement, trust, and sales. According to a study by Retail Dive, almost two-thirds of shoppers shop in-store instead of online because they can better engage with a product.
Once you’re a customer of the ThreeKit platform, there are four steps to create beautiful, life-like images of your product:
- Define your product. If it’s configurable, add options and rules about what features, materials, and colors apply
- Import your manufacturing and/or 3D files
- Capture your product from all angles in all possible combinations and turn them into perfect virtual photographs
- Publish the images to your web store, app, marketing team, or anywhere else
The Virtual Photographer is part of the ThreeKit platform and customers get access to the product with no additional cost. You can learn more about Virtual Photographer here.