How Visual Commerce is Used by Sales Leaders

Visual commerce is a powerful tool for sales leaders. Leveraging product visualization in sales strategies enhances customer engagement, boosts conversion rates, and reduces business operations costs.

Key Takeaways

  • Visual commerce enhances customer engagement by providing interactive and immersive experiences.
  • The use of visual content in commerce significantly boosts conversion rates, leading to higher sales and revenue.
  • Customized products cater to the desire for a unique item, increasing customer satisfaction and loyalty.
  • 3D product imagery and augmented reality play a crucial role in building trust and confidence among online shoppers.

The Impact of Visual Commerce

Enhancing Customer Engagement

3D configurators allow customers to visualize products in a highly interactive and detailed manner, enabling custom configurations with real-time visuals and price changes.

Customers can see granular detail of a product and better understand its dimensions, mimicking an in-store experience even for items not generally stocked in a brick-and-mortar location.

With the addition of codeless augmented reality (AR), shoppers can see your product in their environment in real-time, gaining increased confidence in your brand and connection to the item.

83% of online shoppers say that product imagery is the most influential factor in their purchasing decisions, while 66% say 3D visuals and AR boost their confidence in a purchase.

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Providing Unique Experiences

By utilizing advanced configuration tools, businesses can offer customers the ability to customize products to their liking, significantly enhancing the perceived value and emotional connection to the brand. In fact, studies have shown that shoppers are willing to pay up to 20% more for a product they can personalize themselves. 

This level of customization not only meets but often exceeds customer expectations, leading to increased sales and brand loyalty.

Inspiring Shoppers

With the ability to create thousands of photorealistic images from 3D product renders, visual commerce supports lifestyle and aspirational product marketing at a fraction of the cost and time. 

Businesses can use this auto-generated photoset to support cross-selling, upselling and after-market parts promotion. Inspiring shoppers with high-quality visuals leads to longer time on your site and increased engagement.


Keeping it User-Friendly

Threekit integrates seamlessly with business software such as DAM, ERP, CPQ, ECM and PIM, supporting omnichannel selling across industries. The facilitates a smooth user experience, and shoppers can navigate from configuration to AR to purchase without hiccups in the process.

The included ability to manage 3D assets for scenes, models, materials and images is pivotal for maintaining consistency and quality in digital branding, inspiring consumer trust in the company.

Facilitating Faster Fulfilment

With automated order processing and fulfillment, including touchless submission of CAD files, cut patterns, assembly instructions and a bill-of-materials to the manufacturer, fulfilment time is expedited.

This means the customer gets exactly what they made and expect, faster than they might receive from your competitors.


Engaging and inspiring shoppers, empowering them to design the exact product they need, and delivering the product quickly and easily is how sales leaders in any industry support business growth. Learn more at