How Visual Commerce is Used by Marketing Leaders like CMOs

Visual commerce has become a powerful tool to enhance customer engagement and drive sales. Marketing leaders leverage visual commerce technologies such as 3D configurators, personalization options and augmented reality experiences to create compelling shopping experiences for customers.

Key Takeaways

  • Leveraging 3D configurators for enhanced product visualization increases customer engagement and sales.
  • Customization options significantly impact online purchase decisions, with shoppers willing to pay more for personalized products.
  • Augmented reality (AR) experiences boosts brand loyalty and conversion rates by allowing customers to visualize a product in their personal environment before purchasing.

Visual Commerce Strategies for CMOs


Leveraging 3D Configurators for Enhanced Product Visualization

3D configurators, which allow customers to visualize products in a highly interactive and detailed manner, not only enhances the user experience but also significantly boosts buyer confidence. Customers can see granular detail of a product and better understand its dimensions, mimicking an in-store experience even for items not generally stocked in a brick-and-mortar location.

With 83% of online shoppers stating that product imagery is the most influential factor in their purchasing decisions, the integration of 3D configurators becomes a strategic imperative for marketing leaders.


Here's how CMOs can leverage 3D configurators effectively:

  • Showcase product versatility: Display the range of options and customizations available.
  • Enhance user engagement: Keep users on the product page longer as they explore interactive visuals, increasing the likelihood of conversion.
  • Streamline the purchase process: Simplify decision-making for customers with clear visual options.
  • Boost social sharing: Encourage users to share their custom designs on social media, expanding brand reach.

Offering Customization to Meet Unique Needs

The ability to customize products in real-time and see the changes reflected immediately empowers consumers and can lead to a noticeable increase in sales.

Studies have shown that shoppers are willing to pay up to 20% more for a product they can personalize themselves. With the ability to create an item that uniquely meets their needs, and have immediate visual confirmation of their design, customers develop a sense of ownership with the product and loyalty to the brand.

GIF of a chair in a room seen with a 3D configurator

Enabling AR Experiences to Increase Customer Confidence

AR not only captivates customers but also significantly boosts their confidence in purchase decisions. By enabling shoppers to visualize products in their own space, brands create a more immersive and tailored shopping experience. This approach allows customers to interact with a product as if it were part of their environment, leading to a deeper connection and higher likelihood of conversion.

To implement personalized AR experiences effectively, marketing leaders should consider the following steps:

  • Identify the key products that would benefit most from AR visualization.
  • Partner with technology providers that offer advanced AR capabilities.
  • Develop interactive and user-friendly AR features that align with customer needs.
  • Educate the customer base on how to use AR tools to enhance their shopping experience.

The impact of personalized AR is clear, with configurable AR solutions enabling shoppers to not only see but also interact with products in a way that static images cannot match. As visual commerce evolves, the role of AR will undoubtedly become more pivotal in shaping the future of online shopping.


By implementing these strategies, CMOs can not only improve the customer journey but also gain valuable insights into consumer preferences, driving product development and marketing strategies forward.

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