How Visual Commerce is Used by Digital Leaders

Visual commerce is a powerful tool that digital leaders, like Chief Digital Officers, leverage to enhance customer engagement, drive sales through personalization, and implement augmented reality experiences. 

Key Takeaways

  • Visual commerce enhances customer engagement by providing interactive and immersive shopping experiences.
  • Personalization in visual commerce drives sales as customers are more likely to purchase customized products.
  • The use of visual commerce tools like 3D configurators and product imagery significantly influences online purchase decisions.
  • Digital leaders utilize visual commerce to stand out in the competitive online market and create a seamless shopping journey for customers.

The Impact of Visual Commerce

Enhancing Customer Engagement

In the realm of ecommerce, digital leaders understand that the visual presentation of products can significantly influence consumer behavior. With 83% of shoppers prioritizing product imagery in their online purchase decisions, the integration of high-quality visuals is a strategic imperative for enhancing engagement.

Visual commerce platforms like Threekit offer tools such as 3D configurators and augmented reality (AR) to put control in the hands of the shoppers. When customers can interact with a product and tailor it to their preferences, they are more invested in the purchase process. Statistics show that shoppers are 60% more likely to buy a product they've had a hand in customizing.

The seamless integration of visual commerce technologies not only captivates customers but also fosters a deeper connection with the product.


By leveraging visual commerce, digital leaders can drive customer engagement through personalization and immersive experiences. This approach not only satisfies the customer's desire for a tailored experience but also sets a new standard in ecommerce customer interaction, setting the brand apart from competitors.


Driving Sales through Personalization

Threekit's advanced configuration capabilities allow customers to tailor products to their preferences, significantly enhancing the buying experience. This level of customization not only meets but often exceeds customer expectations, leading to increased sales and brand loyalty.

Threekit integrates seamlessly with business software such as DAM, ERP, CPQ, ecommerce platforms and PIM, supporting omnichannel selling across industries. The ability to manage 3D assets for scenes, models, materials and images is pivotal for maintaining consistency and quality in customer interactions and digital branding.

The power of personalization in visual commerce lies in its ability to transform passive viewers into active participants in the creation of their desired products.


Digital leaders recognize the importance of offering a personalized experience, which is reflected in the willingness of shoppers to pay a premium for customized items. Studies suggest that digital shoppers are inclined to pay up to 20% more for a product they can personalize to their unique needs.

Implementing Augmented Reality Experiences

AR bridges the gap between online shopping and the tactile allure of physical retail. By overlaying digital information onto the real world, AR enables customers to visualize products in their own space, enhancing the decision-making process and fostering a deeper connection with the brand.

The strategic implementation of AR can lead to a competitive advantage, as digital shoppers are willing to pay a premium for products they can personalize and visualize in their environment.


Ultimately, the success of AR in visual commerce hinges on its seamless integration into the customer journey. By providing advanced configuration options like automatic order processing, companies can ensure a frictionless transition from product customization to purchase, thereby solidifying the customer's commitment to the brand.

customization personalization configuration

As digital leaders continue to navigate the ever-evolving landscape of ecommerce, the integration of visual commerce has become a pivotal factor in staying ahead of the competition. By harnessing the power of Threekit's advanced visual commerce solutions, businesses can transform their online presence, offering customers an immersive and interactive shopping experience.

Discover how our cutting-edge product configurator and visual engine can revolutionize your digital strategy. Visit our website to learn more and take the first step towards redefining your brand's online journey.