How Virtual Photography Builds Customer Trust in Your Jewelry Business
Virtual photography is a must-have for big-ticket items, and jewelry is no exception. For many shoppers, jewelry is a huge investment that requires deliberation and trust in the seller.
Many shoppers want to see the jewelry in person in a physical store and speak to the staff. It's much harder to win people's trust when the shopping experience is entirely online. You need to be able to persuade people to make a purchase from you rather than competing online businesses, which is where excellent visuals from virtual photography come into play.
It's important not to underestimate the power of good product images. After all, 67% of consumers have stated that the quality of product photos helps them make their decision. Through the use of virtual photography and the images it can produce, you can establish a stronger connection with your online customers and convince them to shop with you.
Here are some of the top ways you can use high-quality virtual photos to build trust and increase sales for your jewelry products.
Create High-Resolution Images That Showcase Your Jewelry
Traditional photography can produce good images of your jewelry. But virtual photography can further enhance your product visualizations.
Virtual photographs can accurately capture every color and shade in your jewelry. They can even capture every angle in a 360-degree view. This equips your product pages with the best possible visual representations for your products.
If customers visit your product pages and see top-quality photos that depict every detail of your products, they'll be much more likely to trust you over businesses with images of lower quality.
With virtual photography, you produce images of even higher quality than those seen with traditional photography. You can also eliminate the need for a physical photoshoot.
All you need for a virtual photoshoot is a single product sample and 3D image files. These serve as a template for your entire selection of similar products.
You won't need to ship your inventory to a physical location for a photo shoot. You won't even need to hire professional photographers to capture each item of jewelry. Instead, you can easily digitize your entire catalog with far less hassle using powerful software to develop professional photos.
You can also use these images far beyond your product pages. Repurpose them for ads, videos on social media, and any other types of content. All of this can go a long way in encouraging customers to turn to you for jewelry.
To learn more about how Threekit's virtual photography software can help you revamp your online product pages and more, click here.
Use Virtual Photography With a Configurator to Boost Sales
Virtual photography alone can help you earn your audience's trust with top-quality product images. But you can benefit even more from a configurator if you offer custom jewelry.
With virtual photos, you can create high-quality visualizations of every potential configuration for each product. For example, suppose a customer chooses a diamond ring with a specific jewel shape or band design. The image can instantly reflect this change to show how it would look. Additionally, with 360-degree images of your products, customers can look at their creations from every angle.
As customers try out different configurations, they'll be far more likely to buy from you. This is because customers won't have any doubt as to what they can expect, encouraging them to complete their order and make the purchase.
Generate 3D Models That Bring Virtual Jewelry to Life
Virtual photography can be the basis for thousands of photorealistic 3D models of your products. Using 3D models in a product configurator, customers would be able to explore virtual products even more deeply. They'll have the ability to rotate, zoom in, and examine the products.
Consider the impact that 3D visuals have on consumers. One survey found that 60% of online shoppers are more likely to purchase a product shown either in 3D or augmented reality (AR).
Showing jewelry in 3D can bring your products to life in a way that simple product images could never achieve. Virtual tours and try-ons can come about as close to actually encountering jewelry in the real world as it gets. You can take this even further with AR and virtual reality (VR) solutions.
Although the technology is commonly associated with video games instead of businesses and products, AR is particularly helpful for jewelry businesses that want to replicate the in-store shopping experience.
Through the use of AR and 3D models produced through virtual photography, customers can use their mobile devices to see how jewelry would look in reality. They can see how it might look in different lighting; the experience would essentially allow customers to "try on" their jewelry before buying.
Using a combination of virtual photos and 3D models, you'll be able to more effectively appeal to first-time customers who come to see your business as the one worth trusting in your industry. If they see how much effort you're willing to invest in visuals for your products, they'll be more likely to believe that this quality translates to your physical products.
Build Trust and Increase Sales With an Innovative Virtual Photography Solution
With the help of virtual photography, you can digitally convert your entire inventory and prepare it for your online store. In the process, you can create top-quality product images for product pages and other platforms. You can also create marketing assets and 3D models for use in configurators and AR solutions.
However, you need to find the best possible solution to help you take full advantage of these capabilities.
Threekit offers some of the best technology available to create high-quality 2D and 3D images of jewelry, accessories, and high fashion products. You can use our Virtual Photographer™ tool to eliminate the pains of physical photoshoots and digitize your product catalog, all without expensive HDR equipment or in-depth Photoshop skills.
Using a few 3D image files, we can also generate thousands of images that accurately showcase your products, with seamless integration on nearly any eCommerce platform. Additionally, you can implement our 3D configurator and augmented reality tools to get even more from your product visuals.
For additional information about our virtual photography capabilities and how they can help your jewelry business, get in touch with our experts today.