One of the most important assets for a business to develop is a rich contact list. Having a list of prospects and existing customers can help you segment audiences and reach out to them with personalized marketing materials. If you offer custom products, an innovative 3D customizer can help you establish a strong connection with audiences, including prospective and existing customers.
After all, It's not enough to have a contact list.
You need to know how to properly implement it. Otherwise, you'll just have a list of people who may have no interest in interacting with your brand.
There are several ways you can use this tool to truly own your contact list and maintain a competitive edge in your industry. The following are a few key benefits that a 3D customizer offers so you can take full advantage of your contact lists.
Collect Contact Info Directly Through the Configurator
Businesses often rely on social media platforms to obtain contact info from their audiences. The problem with these platforms is that they tend to control all contact details and access, presenting certain limitations for business owners and marketers.
To bypass this issue with social media, you can use your 3D customizer to directly collect contact details.
Specifically, you can do so by prompting people to enter their details before creating a product customization. Ask for a name, email address, phone number or other details.
The customer can begin customizing the 3D model and then purchase their product. Using this tool on your eCommerce website, you'll also be able to gain insight into the user's preferences and behaviors based on how they interact with the product customizer.
For example, you can connect a particular 3D design that the customer created to the customer's contact info. This gives you clear, long-term insight into the individual's customization preferences.
Subsequently, you can market to the user based on their interests.
Moreover, you'll have complete control and access to first-party contact info, provided you get the user's consent to obtain it. This is especially critical now that third-party cookies are disappearing and businesses rely on their own websites to better understand audiences.
To learn more about the data you can collect and utilize with Threekit's 3D customizer, click here!
Optimize Your Email Campaigns
People on your contact lists are likely receiving as many as hundreds of emails every day. The fact is that over 306 billion emails are sent and received on a daily basis, which means you need to do what you can to stand apart in people's inboxes.
If you fail to differentiate your business from others, people may overlook or even actively ignore your brand, particularly if they believe you have nothing of value to offer.
A 3D customizer can help you get the best results from your email campaigns.
For example, you can determine which customers haven't completed their checkout, despite putting items in their shopping cart.
Cart abandonment is one of the biggest challenges that eCommerce businesses face. But you can overcome this with a dependable 3D product configurator.
You can then send an email to these customers to remind them to come back to the customizer app and complete their purchase, complete with a link that takes them straight to their cart.
Additionally, you can use a 3D customizer to help create drip campaigns. For instance, you might create an email to encourage new users to return to a product they looked at. Alternatively, you can invite them to return to products they customized but never ordered.
Once people have completed an order, you can then encourage people to return to your website for similar products based on previous purchases.
Make Product Recommendations That Truly Appeal to Prospects and Past Customers
With more insight into what people want, including specific product features, you can make custom-tailored recommendations. These custom presentations will resonate with audiences.
Through email campaigns, you can make recommendations for products that incorporate similar styles or functionality based on interactions with your customizer. Then, in your 3D customizer, you can load a pre-configured 3D rendering of the product, with every detail shown in a fully interactive photorealistic visualization.
For example, you might find that a particular customer or an audience segment appears to like specific features for custom sports equipment. Then you can preload customizations that include these features.
High-fidelity product images will also go a long way in impressing new customers, helping to create the perfect customer experience. You can even incorporate technology like augmented reality (AR) to enable customers to view virtual products in actual physical space using their mobile devices.
With spot-on product recommendations and top-quality visuals, you'll effectively differentiate yourself from competitors that don't go that extra mile.
Integrate Threekit's Unique 3D Customizer Solution
Having a reliable 3D configurator allows for real-time customization on your eCommerce site; this will help you get the most engagement from your contact lists. But the right solution will be able to achieve much more.
Threekit's complete product configuration platform can equip your Shopify site or another eCommerce store with a convenient tool that benefits both you and your customers.
This tool features three core components that compose our intuitive 3D customizer:
- The first solution is our virtual photography software. It can capture every texture, color and physical detail of your product catalog.
- We can then upload this virtual inventory into an easy-to-use and fully interactive 3D product configuration tool. It functions as a simple plugin on your product pages. Using this tool, you can say goodbye to long text descriptions and limited 2D product images. Instead, you'll have 3D visualizations and integrated text snippets.
- To complete the solution, you can opt for an augmented reality tool. Users can access it from the customizer without any need to download an external app.
Using Threekit, you'll be able to build a strong relationship with audiences in your contact lists. You’ll be able to create segmented campaigns and personalized product recommendations that speak directly to them.
If you would like more information about our comprehensive product configuration tool and to get started with a custom solution today, reach out to us today. We'll put you in touch with one of our experts.
