Field notes on AI guided selling.

Having to compete against so many brands online is exhausting, right? But this doesn’t have to be the case. Even though the competition is inevitable, you can leverage robust solutions like product customizers for e-commerce to stand out from the crowd. How do you differentiate your store from the competition? Ensure all mission-critical operations work smoothly and cost-effectively. Then, simplify the complexities facing the customer online and deliver the best user experience. You need a Magento 2 product configurator (created with Threekit), to streamline operations and deliver great experiences.

Shopify merchants have to adopt innovative solutions to survive and strive in today’s highly-competitive e-commerce marketplace. When it comes to product photography, you can either use traditional product photography or a virtual photographer. Both alternatives deliver high-quality images. So, how do you choose to enhance your competitive edge? First, the best solution should help you deliver incredible visual experiences in your Shopify store. Second, it should accomplish the first mission cost-effectively, quickly, and efficiently. Integration with other solutions like Shopify Product Customizer is also important to consider.

Augmented reality (AR) isn’t new; the term was coined in 1990 by the aerospace industry, but its popularity has increased in recent years.

360° product photography enables consumers to see every angle of a product, including getting a spatial understanding of its dimensions and size, in real-time. For customizable items, this means ensuring that your chosen aspects match your expectations before purchasing.

In the world of eCommerce, the caliber of your product visuals can set your brand apart. Especially now that customers are largely unable to check out products up-close in a store or at a convention, they want high-quality, realistic representations of products before they make a purchase.

Threekit partners with Magento We are excited to announce our partnership with Magento, an Adobe Company, the worldwide leader in Cloud Digital Commerce Innovation, to expand its offering to Magento Commerce merchants. Through this strategic partnership, Magento Commerce merchants can now take full advantage of Threekit’s platform features, which include a 3D product configurator, interactive 3D, virtual product photography, and interactive product tours. Additionally, powerful augmented reality (AR) and virtual reality capabilities allow customers to preview their customizations before making purchases. By using the Threekit Platform and showing consumers exactly what they're buying, brands can see a 40 percent increase in online conversions and an 80 percent reduction in online returns.

Interactive product experiences are increasingly becoming a customer expectation in today's visual economy, but there are specific applications for each variety. A 3D product configurator is especially useful to show customization. So, what is a 3D configurator, and could it be right for your products?