Commerce began with 1:1 transactions. Today, buyers go online to find products, research options, and make purchases. Traditional images are no longer good enough. Consumers seek out engaging and interactive 3D images that allow them to virtually touch and feel products prior to purchase. ThreeKit allows retailers to provide that rich, immersive digital experience.
You’ve seen our software in action, but likely didn’t know it at the time. Our story begins in Hollywood back in 2005. Ben Houston, our founder and CTO, created software used in dozens of blockbusters. Over 100 movies utilized Ben’s software for CGI effects including Harry Potter, the new Star Wars, The Avengers, Titanic, and the Twilight saga—earning him 3 Academy Award nominations for tech.
In 2014, once WebGL became available for browsers, retailers proactively reached out to Ben to utilize his technology to create photorealistic renders for the web. Since then, dozens of enterprises have turned to ThreeKit to create, edit, optimize, and display amazing visual content for use on the web, in e-commerce, in AR and VR, at trade shows, with tutorials or assembly instructions, etc.
Ben Houston teamed up with digital commerce veteran Godard Abel in 2018. As a serial entrepreneur, Godard has built some of the largest software companies in the space (BigMachines sold to Oracle and SteelBrick sold to Salesforce). Together, they are redefining the landscape of visual configuration and immersive commerce.
ThreeKit has been launched as the only platform of its kind.
We’re always looking to add great talent to the ThreeKit family. Check out our open positions!
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