Our Mission
Create a world where anyone can go online to configure and buy any product, no matter how high-value or complex.
The Threekit Story
2005 
Threekit started with the ingenuity and vision of Ben Houston a 3D innovator who got his start creating CGI effects in Hollywood. You’ve probably seen his work in Marvel movies or Game of Thrones.
Ben saw a world where the same futuristic technology could be used to improve the digital commerce
experience, enabling people to build and configure custom products in realtime.
2014
Meanwhile, Enterprise Software Leaders, Godard Abel , Joachim Klein
and Matt Gorniak
were building the category of Configure, Price, Quote CPQ software,


which revolutionized the way salespeople could generate quotes for highly complex products. Through their work, they became intrigued with the idea of creating a buyer’s experience by adding a compelling visual component to the quoting process.
2016
Visual Commerce category was born
the two parties joined forces to combine 3D innovation with the power and scale of a software platform and the Visual Commerce category was born. To date, Threekit has helped over 200
leading global brands completely transform their online buying experience, raising 65M in funding along the way. The recognized leader in the category,
Threekit is paving the way for a visual revolution in online buying.
65M
in Funding
Who We Serve
In an evolving landscape where buyers want to self-service as much as possible, we help leading global enterprise brands and manufacturers sell their configurable products online.






























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Threekit Leadership
The Talented Team That Makes Threekit Tick













































Companies enhancing the buyer's experience
With all kinds of different nuances and options of our Sactionals, a 3D technology like Threekit really helps bring them to life. And so, the experience at lovesac.com has changed for the better. We're really excited for what that's brought to the web.

Challenge
The Sactional, Lovesac’s marquee product, can be configured in countless ways, yet they were not able to express this online or in-store.Solution
The 3D Configurator enabled Lovesac to connect their extensive product rules to beautiful visuals so buyers could create, see and buy their Sactional in real-time.
Grew by 130%
Read moreIf a picture is worth a thousand words, then Threekit is worth a million words.

Challenge
Modular buildings and sheds have grown in popularity and Ulrich wanted to take advantage by modernizing its online experience.Solution
The Threekit platform manages all Ulrich’s complex configuration requirements and enables end-users to build their structure themselves.290% sales increase
Read moreI had customers telling me ‘I’ve never seen anything like this, it’s a total game changer.'

Challenge
Therma-Tru has over 2,000 different door styles. This can make it difficult for homeowners to quickly find one that they want.Solution
Adding Discovery AI to their Discover My Door feature enabled users to quickly find relevant products based on their personal input.