Visual Configurator

A visual configurator is a type of online tool that enables customers to view products and customize them based on their personal preferences.

Many businesses can use visual product configurators to provide shoppers with visual configurations of various products. They can interact with this visual representation in real time and see how it would appear with certain specifications altered, including colors, shapes, sizes, and other physical aspects. In as little as a few simple clicks, customers will be able to see precisely how their ideal product would look before making a purchase, functioning as a digital sample.

The main advantage of a visual product configurator is the ability to eliminate any guesswork during the buyer's journey as people can be certain they'll get what they want before buying.

If businesses want to give their customers the ability to customize their products in virtual representations, product configuration software makes it easy. There are different types of visual product configurator software, including 2D and 3D configurators, along with different platforms that can use it. 

Businesses could install product configuration software on their websites to allow customers to visualize products right from their store. They can also allow shoppers to download an app to their phone that uses augmented reality to project a 3D model in their home. In some cases, virtual reality headsets can also give shoppers the ability to view products in a virtual setting for more interactivity.

Visual product configuration is a method of customizing configurable products using virtual images instead of physical product samples. Through visual product configuration, prospective customers can change certain options that are available for a variety of complex products. Regardless of their preferences, they can choose from different configurations of colors, features, sizes, and shapes to create their ideal product using a virtual model.

It's also important to understand what the difference is between configuration vs. customization in this context. While customization is constructing a product based on a single customer's specifications, configuration entails creating a feature with multiple options that are already available. Therefore, using a visual product configurator, customers can create custom configurations of the various options available to every customer to develop a unique, custom product.

If you want to use visual product configuration software to enable shoppers to visualize new products or existing product lines, you can easily do so by determining which type of configurator will work best. 

You can select either a 2D or 3D configurator, based on the complexity and functionality of your products. The type of tool you use may also depend on your website, as Threekit's platform works with multiple eCommerce platforms including Magento 2, Woocommerce, and Shopify. 

Based on your needs, you can then use our Virtual Photographer solution to generate thousands of images of your products, without the need for a photoshoot. This can capture every angle of your products in fully realized 3D images and models that customers can view.

If you want to give customers the ability to see products within a physical space, augmented reality is another key tool to implement. Augmented reality allows mobile device users to project customizable products in their homes or other spaces in real time, showing how the product would look in a real-world setting from any angle.

To determine which product visualization solution is right for you, check out our Threekit Solution Guide. If you want to begin installing a custom solution for your business, you can also contact us at any time.

Threekit's visual configurator can produce top-quality, photorealistic 3D images that accurately represent your products. Not only can customers easily use the configurator to customize products, but we also make things easy for businesses using our intuitive platform to upload configurable models and connect them to eCommerce stores. Our platform is also compatible with many platforms, connecting to nearly any website through Magento, Shopify, WooCommerce, and Salesforce. 

The unrivaled combination of quality, flexibility and ease of use makes our configurator highly dependable for any business.