Therma-Tru's Configurable Door Visualizer is a Customer Experience Game Changer for Their New Veris Collection.
Introduction:
Therma-Tru is an entry door manufacturer that makes doors for a lifetime. They’re a subsidiary of Fortune Brands Innovations and over the last 50 years they’ve built an incredible reputation for delivering a complete door system with components engineered to work together at the most critical points.
Therma-Tru was looking to break into the large door and patio door market with the Veris Collection; a suite of doors that includes pivot and hinged entry doors as well as folding and sliding glass doors.
The launch was a huge opportunity for them to deliver an innovative product to a crowded market and they wanted a way to get buyers inspired and engaged with their amazing product offerings.
Problem:
The problem is that doors are highly configurable and can be super complex with hundreds of thousands (or more) potential configurations - visualizing this with photography or traditional rendering was impossible.
Throughout COVID, shoppers became more interested and engaged with finding the right door and doing their digital research. In a world where there are so many door options – it can be difficult to make shoppers feel that a brand can deliver to their exact needs.
Therma-Tru needed a solution so they could get closer to their end-customers. They wanted to differentiate their product so that buyers would come in-store and ask for Therma-Tru and Veris by name.
Solution:
Therma-Tru teamed up with Threekit to create a configurable door visualizer for their entire Veris Collection:
The configurable door visualization experience allows customers to immediately see a full-scale representation of their door, including different glass options, colors, and hardware, in 3D and augmented reality (AR).
For their enterprise architecture, Therma-Tru is using Paradigm for product configuration rules and logic and it was important for Threekit to be able to integrate and leverage Paradigm to ensure fluidity and accuracy in the quoting and buying process.
This experience serves as an industry first in terms of immersive high quality 3D visual fidelity combined with a wide range of options across products. The experience is meant to drive inspiration with homeowners, contractors, and distributors.
The immersive solution creates an incredible product experience and eliminates any confusion or uncertainty about the final product’s size or selected options for end customers.
Outcome:
The experience has been a huge success for Therma-Tru and they logged their first sale within a week of their soft launch.
End-users and dealers can now see the full representation of their highly-configurable door catalog in interactive 3D and Augmented Reality.
The integration with Paradigm and Shopify eCommerce and back-end systems made the buying process smoother and more efficient.
“I had customers telling me ‘I’ve never seen anything like this, [it is] a Total Game Changer'” said Brian Kirby, Senior Manager at Therma-Tru regarding The Threekit and Therma-Tru Experience.
Conclusion:
Therma-Tru's partnership with Threekit allowed them to take their door visualizer to the next level, providing customers with a unique and interactive buying experience.
Therma Tru is now offering a next generation experience that eliminates confusion or uncertainty about the final product. It’s a huge success for Therma-Tru, and set them apart from their competitors in the door industry.
