Product Customization

With 3D product customization, shoppers can choose different customization options to personalize the product. The consumer uses a product customizer to see a tailored product in augmented reality. The 3D product customizer allows shoppers to select and modify product customizations in real time, including add-on features. It also provides a price quote for the custom product.

Product customization software is the backbone of a fun, interactive experience for shoppers. It creates a unique, one-of-a-kind product tailored to exact consumer preferences. Retailers can upload image files in PNG format to create and visualize products.

Since customer experience is key to driving eCommerce merchant and online retailer sales, product customization software boosts customer happiness.

While both product configurators and customizers improve online shopping, there are a few important differences between them.

Product configurators help streamline operations for sales items that have to be built in very specific ways. Furniture shopping provides a great example of the need for product configuration: someone buying a couch for their house can choose among different fabrics, but also move around different types of chairs to find the best home layout. Check out Threekit’s 3D product configurator examples. Product configurators are useful for business-to-business (B2B) needs, or for experienced shoppers who know a lot about your products.

Product customization, on the other hand, allows shoppers to tailor a product to their own specifications by choosing among different variants. The end result is a unique product reflecting the customer's exact preferences. Industries such as jewelry, clothing, and furniture are ideal for custom products.

While product configurators and customizers both boost sales, product customizers also improve customer satisfaction by providing a unique, personalized product created to the buyer's own specifications. Because the product is uniquely tailored, shoppers are willing to pay more–20%, on average–for a customized product.

Your wish is our command. Check out a few examples here.

Shoppers are more likely to be happy with a customized product, since there is a made-to-order aspect to the product customizer. Consumers can specify options in the product customizer and obtain a price quote in real time. Threekit’s product customizer updates price information as the customer selects different preferences.

As eCommerce websites such as Shopify and WooCommerce become more popular, differentiating your products and shopping experience will only become more important. You can use a product customizer on your Shopify or WooCommerce store. 

According to Shopify, online merchants using augmented reality and 3D viewing functionality observe a 250% increase in conversion rates. To add product customization to your Shopify store, you can add product options directly from the Shopify dashboard, but there's also an easier way with Threekit's Shopify app.

You can also use product customization on WooCommerce, another eCommerce merchant. Threekit works with WooCommerce sellers to add 3D visual product customization using augmented reality and virtual photography with their WooCommerce platform integration.