Product Configurator

A product configurator helps shoppers tailor product options to their specific wants and needs. It is an online tool used by retailers that provides visualization and customization of different product features. Product configurators can streamline the customer experience and help buyers get an idea of what they are buying without going to a brick-and-mortar store. 

Read about 10 brands using product configurators to boost sales.

Product configurators take the guesswork out of eCommerce. They provide high-quality and interactive product visuals, which drive sales. Product configurators are used to help shoppers visualize and choose from different product choices. With a product configurator, the customer can configure or choose the options they want for a given product.

As you design, build, and market your product, you may be faced with a number of questions, such as whether to build a unitary, global product with a specific feature; create a product with a few different configurations of the feature; or develop a customized product.

When you create a product configuration, the product has a feature with several different available options. Configurations are complex to build into a product design, but are valuable to buyers who have varying needs and/or desires when buying a given product.

Product customization takes buyers’ preferences a step further. Customization involves building a product to the customer’s specifications. While this can be complex, sometimes, being able to customize a product can make or break a transaction. Learn more about the importance of product customization at our blog. 

Keep reading to learn more about product configuration and how it can help improve sales.

Product configuration software is a platform that helps the customer select from different product options in order to configure and customize a product. Product configuration software is a form of automation that expedites the sales cycle–namely, through automating the process of customizing the item, getting a quote, and buying the item.

Configuring a product helps shoppers envision what the product would look like, and select the product’s different features, before buying it. For instance, if you are selling home furniture online, you can use a product configurator on your website to help customers know what a couch might look like with different features. Consumers can select different product options such as furniture size, fabric colors and textures, add-ons such as upholstery protector, and so on, and can configure the different components until they find the perfect couch for them. With product configurators at their disposal, shoppers can get a better idea of what they are buying before they make a purchase–and less likely to return it as a result.

The main benefit of product configurators for shoppers is that they make online shopping worry-free by ensuring the customer knows–and loves–exactly what they're buying, eliminating the need to visit a brick-and-mortar store before making a purchase. As shoppers continue to prefer the convenience of online eCommerce platforms over in-store purchasing, product configurators will only become more vital.

Threekit has helped many companies develop product configurators to boost sales. Read more here.