As you design, build, and market your product, you may be faced with a number of questions, such as whether to build a unitary, global product with a specific feature; create a product with a few different configurations of the feature; or develop a customized product.
When you create a product configuration, the product has a feature with several different available options. Configurations are complex to build into a product design, but are valuable to buyers who have varying needs and/or desires when buying a given product.
Product customization takes buyers’ preferences a step further. Customization involves building a product to the customer’s specifications. While this can be complex, sometimes, being able to customize a product can make or break a transaction. Learn more about the importance of product customization at our blog.
Keep reading to learn more about product configuration and how it can help improve sales.