Case Study


Oak Beams & Frames Direct prepared to ramp up production of their bespoke structures, but faced an important question: how do we build and quote one-of-a-kind orders at scale?


Oak Beams & Frames Direct, a manufacturer of luxury bespoke oak-framed buildings, needed a configure-price-quote (CPQ) solution that could capture unique design specifications and generate a personalized quote in minutes — a process that currently took several weeks and tied-up valuable human resources.

The configuration and quoting process had to be facilitated through their existing Shopify store.


Creating the visuals for a dynamic product required a unique 3D modeling solution.

Threekit's Parametric Configuration feature made it possible to precisely adjust the length, width, pitch, and curve of each piece without hindering performance.

User-friendly sliders give customers full control to dial-in their unique requirements and see the product update in real-time. Each incremental change gets reflected in the quoted price, thanks to dynamic volume-based pricing calculation tied into Oak Beams’ existing Shopify products.

This video shows how a buyer on Oak Beams can choose various types of products and then - using Threekit's parametric configuration feature - is able to change aspects like roof pitch, wall depth, and 10 other features. In real time, the truss is configured and - using Threekit's Configure Price Quote (CPQ) features - the truss is priced in real-time for the buyer or website visitor. 

In addition to the Truss Configurator, Threekit partnered with Oak Beams for their "Design Your Own Garage". 

In this video, a buyer can configure a garage by changing the number of bays, the roofing structure, doors, and more -- all in real time using the Threekit 3D Configurator with parametric configuration and real time pricing via CPQ. 


“The fact a customer can go from naught to a fully-personalized product in minutes is a testament to the value of 3D configuration,” says Kat Hamilton, Head of Marketing at Oak Beams & Frames Direct. “Previously, our lead time to design and quote a custom project was several weeks. With the help of ThreeKit, we’ve cut that down to minutes.”

Oak Beams finally found the answer they were looking for: a highly-personalized and user-friendly customization experience tied into Shopify. The result meant a consistently shorter sales processes and more satisfied and engaged customers.