ThreeKit

Case Study

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Background 

Founded in Japan in 1927, Kashiyama, a luxury suit company, maintains over a century of experience creating and altering garments for clients that value precision and individual fit.

 The company has created over 160 unique fit patterns compiled from decades of data, so their style is truly unique. When you make an appointment with Kashiyama, you’re one step closer to a made-to-measure, fully customized, and tailored garment.

In just the last two years, Kashiyama opened showrooms in nine U.S. cities with physical locations spanning New York and Philadelphia to Dallas.

In the recent past, despite the expansion of physical stores, Kashiyama noticed a surge in their clients’ inclination towards online shopping. As a client-oriented company, Kashiyama realized the critical need to incorporate customization and personalization on their eCommerce store.

Bringing that in-person experience to their website was the next step in Kashiyama’s expansion.

Problem

The intimate environment and aesthetic that Kashiyama brings to their brick-and-mortar stores was not being matched when customers went to their website. Clients want to see an exact image of their suit before it arrives.

But with over 1.2 million different combinations of fabrics and colors, scaling their product photography seemed futile.

Solution

When Kashiyama partnered with Threekit, they could transform their website with the Threekit Virtual Photographer™️, which allows their customers to switch, combine, and create their custom suit in real-time with amazing realism.

But, their brick-and-mortar store experience was also elevated. The staff now has a tool that displays every fabric and suits measurement digitally, giving their customers the chance to edit their clothes in real-time with professional expertise and opinion right next to them.

 This video shows how Kashiyama clients can personalize every aspect of their suit online.   

Outcome

Threekit revolutionized Kashiyama’s online visual merchandising.

Kashiyama now has a competitive brand advantage by letting customers build their dream suit online or in-store.

We now have full control over the product. With Threekit’s Virtual Photographer and 3D Configurator, our measurement aspects, accuracy, and high-end fabric offerings are not only showed with amazing detail online, but the technology is helping us scale our operations in a way that wasn’t possible before.” - BJ McCahill, VP of Kashiyama.

Their new omnichannel experience has created a seamless process for their customers, from suit creation to final purchase order. With Threekit, Kashiyama now has:

  • Increased engagement and customer satisfaction digitally and in-store. The Virtual Photographer and 3D technology of Threekit have given clients the customization element. Users can customize buttons, lapel style, vest, jacket, lining, chest pocket, and more on just a suit jacket.
  • Ease of purchasing for customers who want a customized suit. The daunting process of getting physical samples used to delay the production process. With Threekit’s 3D configurator, Kashiyama facilitates clients to see exactly what they will purchase and create that order efficiently—saving both time and money for their clients.

The dream of showing hundreds of thousands of permutations and various pictures of models in different pieces from all possible angles was finally brought to life.

 

 

 

 

 

 

“We now have full control over the product. With Threekit’s Virtual Photographer and 3D Configurator, our measurement aspects, accuracy, and high-end fabric offerings are not only showed with amazing detail online, but the technology is helping us scale our operations in a way that wasn’t possible before.” 

- BJ McCahill, VP of Kashiyama