Making the B2B Commerce Jump
Why B2B companies must embrace ecommerce and create end-to-end experiences
B2B sales is changing faster than ever. Buyers want less hand-holding and more autonomy to research and purchase themselves.
So how can B2B companies adjust and thrive?
They need the tools and they need to template. We got together with our partners at Studio Science to outline considerations and provide go-forward guidance on how to make the jump from traditional sales to customer-enabled purchase.