Case study

Helping customers help themselves: a new age in B2B buying

Ulrich Lifestyle Structures sells modular buildings like sheds, garages and cabins. An industry leader, they partnered with Threekit to modernize and streamline their buying experience.

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Company profile

Industry Manufacturing / Modular Buildings

Model B2B

Region North America

Size 100+ Employees

Features used

3D Configurator
Floor Plan View
Dimensions
Real-Time Pricing
Real-Time Quote Creation
Qualified Lead Generation

Up 290% in a month

Within a month of launch, Ulrich was up about 290% in dollars and 400% in units.

Challenge

A boom they couldn't scale into

Modular buildings are in an industry boom with more people wanting to customize their own shed, playhouse or free-standing office.

But taking advantage of this increased demand proved challenging for Ulrich as they relied on direct contact with a salesperson to complete transaction. They needed a solution to streamline and empower buyers to build and buy their own custom structures online.

Solution

Self-serve configuration, wired straight into manufacturing

Ulrich turned to Threekit, not just because of our expertise in 3D configuration, but because we had a platform to manage all the complex business rules and logic necessary to guide an end user through the customization experience.

Additionally, we plugged directly into their manufacturing process, providing the data to create documentation (sales BOM, assembly instructions and cut sheets) to kick-start manufacturing.

The experience gives the buyer the ability to purchase on the spot or sends a highly-qualified lead to a sales representative who can follow up immediately.

3D configuration

Every shed, garage and cabin option built and priced visually by the buyer.

Business rules & logic

Complex rules guide the end user through the customization experience.

Manufacturing docs

Sales BOM, assembly instructions and cut sheets generated from the configuration.

Buy or hand off

Purchase on the spot, or a highly-qualified lead routed for immediate follow-up.

Buyer experience

Ulrich completely transformed their buying experience, enabling users to configure and price the structure they wanted

01 Phase 1

Inspire

Virtual Photography lifestyle images of all shed styles.

02 Phase 2

Engage

3D Configurator with guided experience.

03 Phase 3

Convince

Final floor plans to make sure it fits spec.

04 Phase 4

Fulfill

Configuration specs sent to dealer to create qualified lead.

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Helping customers help themselves: a new age in B2B buying

A boom they couldn't scale into