Case Studies / Therma-Tru

Instant Impact: How Therma-Tru Changed the Game with Their Latest Product Launch

Therma-Tru is a leading entry door manufacturer and subsidiary of Fortune Brands Innovations.  

Manufacturing/Custom Doors
North America
1,000+ Employees

Features Used

  • 3D Configurator
  • Augmented Reality
  • Dimensions
  • Real-Time Pricing
  • Real-Time Quote Creation
  • Qualified Lead Generation

Talk to Sales


Therma-Tru was looking to break into the large door and patio door market with the Veris Collection; a suite of doors that includes pivot and hinged entry doors as well as folding and sliding glass doors.

The launch was a huge opportunity for them to deliver an innovative product to a crowded market and they wanted a way to get buyers inspired and engaged with their amazing product offerings.


Therma-Tru teamed up with Threekit to create a configurable door visualizer for their entire Veris Collection.

The configurable door visualization experience allows customers to immediately see a full-scale representation of their door, including different glass options, colors, and hardware, in 3D and augmented reality (AR). 

For their enterprise architecture, Therma-Tru used Paradigm for product configuration rules and logic and it was important for Threekit to be able to integrate and leverage Paradigm to ensure fluidity and accuracy in the quoting and buying process. 

The immersive solution creates an incredible product experience and eliminates any confusion or uncertainty about the final product’s size or selected options for end customers.

Buyer Experience

Therma Tru got sales traction on a new product line with the help of Threekit and Paradigm.

Phase 1


Virtual Photography lifestyle Images of all your products.

Phase 2


3D Configurator, animations & 4K zoom

Phase 3


Augmented reality to ensure fit and placement.

order & Fulfill
Phase 4

Order & Fulfill

Configuration workflow to dealer and lead creation.


The experience has been a huge success for Therma-Tru as they logged their first sale within a week of their soft launch. 

“I had customers telling me ‘I’ve never seen anything like this, [it is] a Total Game Changer'” said Brian Kirby, Senior Manager at Therma-Tru regarding experience.