Case study

Instant impact: how Therma-Tru changed the game with their latest product launch

Therma-Tru is a leading entry door manufacturer and subsidiary of Fortune Brands Innovations.

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Company profile

Industry Manufacturing / Custom Doors
Model B2B
Region North America
Size 1,000+ Employees

Features used

  • 3D Configurator
  • Augmented Reality
  • Dimensions
  • Real-Time Pricing
  • Real-Time Quote Creation
  • Qualified Lead Generation
First sale in a week

Therma-Tru logged their first sale within a week of the soft launch of the Veris Collection visualizer.

Challenge

Breaking into a crowded market

Therma-Tru was looking to break into the large door and patio door market with the Veris Collection; a suite of doors that includes pivot and hinged entry doors as well as folding and sliding glass doors.

The launch was a huge opportunity for them to deliver an innovative product to a crowded market and they wanted a way to get buyers inspired and engaged with their amazing product offerings.

Solution

A configurable door visualizer for the entire collection

Therma-Tru teamed up with Threekit to create a configurable door visualizer for their entire Veris Collection.

The configurable door visualization experience allows customers to immediately see a full-scale representation of their door, including different glass options, colors, and hardware, in 3D and augmented reality (AR).

For their enterprise architecture, Therma-Tru used Paradigm for product configuration rules and logic, and it was important for Threekit to be able to integrate and leverage Paradigm to ensure fluidity and accuracy in the quoting and buying process.

The immersive solution creates an incredible product experience and eliminates any confusion or uncertainty about the final product's size or selected options for end customers.

Glass options

Every glass configuration rendered full-scale, exactly as it will be built.

Colors & finishes

Swap color and finish live, with no gap between the render and the order.

Hardware

Handles and hardware sets shown in place on the configured door.

3D & AR

Full-scale in the room, in augmented reality — size and fit, settled.

Enterprise architecture Threekit visual configurator + Paradigm configuration rules, pricing and quoting logic.

Buyer experience

How the buyer journey comes together.

01 Phase 1

Inspire

Virtual Photography lifestyle images of all your products.

seq-therma-inspire
02 Phase 2

Engage

3D Configurator, animations & 4K zoom.

03 Phase 3

Convince

Augmented reality to ensure fit and placement.

seq-therma-convince
04 Phase 4

Order & Fulfill

Configuration workflow to dealer and lead creation.

seq-therma-fulfill

Results

A huge success out of the gate

The experience has been a huge success for Therma-Tru as they logged their first sale within a week of their soft launch.

"I had customers telling me 'I've never seen anything like this, [it is] a Total Game Changer'"
Brian Kirby, Senior Manager, Therma-Tru — regarding the experience
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