Shark Tank Champ PRx Performance Uses 3D Configuration to Help Shorten Sales Cycle
Winner winner, chicken dinner
Shark Tank winners, Erik Hopperstad and Brian Brasch had one simple idea in mind when they pitched PRx Performance to the tank’s shrewd investors: Own the wall with their space-saving foldable and customizable gym racks. A company founded in North Dakota, where the winters could easily be characterized as brutal, their idea meant that you can have a gym in the garage and park your car in it too.
Erik Hopperstad, President, and Brian Brasch, CEO revolutionized the fitness industry by creating a convenient way for consumers to put a squat rack in their garage that could fold away for easy storage and that it doesn’t take up more space than necessary. The racks can be customized by size and color, storage sections, folding benches, and bar types. Best of all, new equipment could always be added as the athlete evolved their workout.
Since 2013, PRx Performance has been changing the way people workout and with the growing preference for shopping online, the company began thinking about how to better sell their product when customers started asking the question “but will it fit in my space?”
How to support customers during the research stage and beyond
The customer support team at PRx Performance was keen on helping the customer better understand the compact setup quickly and decrease the number of questions up front. Prior to the configurator, PRx did not have an adequate tool to help customers understand all of the product options available to build their space-saving home gym. With the visual display, customers can change wall width, ceiling height, and even see the available studs to picture what a home gym looks like in their unique space.
The PRx Performance rack accessories are customizable to the PRO, and Profile®, options. After a customer chooses the squat rack that’s right for them, they are able to customize it with one of three pull-up bar options; multi-grip, kipping, and the straight pull-up bar. Best of all customers can easily see how the PRx Performance Racks fold and unfold from the wall with a simple click of a button. Being able to visually show these options is a powerful tool for PRx Performance customers to utilize.
“Our equipment is hard to visualize and educating the customer about expansion opportunities due to the modular setup took a considerable amount of time. We’re a small company and our customer support team spends a lot of time educating the customer about the different racks, set up, additions, etc. Using a product configurator on our website will help with this initial research stage of the customer journey and educate them before they ever hop on a call with our team.” - Alex Johnson, Design and Experience Specialist
In addition to being a great customer tool, PRx Performance also has utilized the new PRO Gym Builder in their 1-on-1 video consults. PRx offers video consults to assist customers in their understanding of the products and what each person needs to start their home gym. With the PRO Gym Builder, PRx Performance can now send a personalized gym link to the customer based on their consultation session. Once a customer receives their link, they can alter their home gym before checkout.
The team also knew that because of their unique equipment, it was difficult for customers to visualize their own personal home gym setups. Alex Johnson, Design and Experience Specialist, knew that PRx needed a robust tool to help potential customers visualize the equipment in their own space. Long an Augmented Reality proponent, Alex dabbled with the AR & 3D capabilities built into their Shopify eCommerce platform, but quickly realized that PRx needed something more sophisticated that could really render each piece at a very high quality and do it in a way that was less work for the team and was scalable.
Finding the right partner
When PRx Performance partnered with Threekit, they implemented a product configurator that had the power and high-grade rendering capabilities they were looking for. They are now able to visualize the staples of PRx product line with all of the pieces, additions, and color variations available including:
- Mobile first, full room builder with dynamic pricing
- Full drag and drop with dynamic bounding constraints
- Dynamic wall width and ceiling sizing
- Animated bench and rack fold
- Location specific placement indicators (informs client where they can and cannot place products)
- Fully custom UI
- Nested configuration - allows user to dynamically see weight plate distribution on storage
- Inventory monitoring - notifies and tracks items that are out of stock
Because of PRO Gym Builder, their customers are better equipped to learn about the product as they shop and customize their personal home gym or garage gym that best fits their needs and their space constraints.
“Threekit’s configurator capabilities are outstanding. Our team is very excited about where this will take our company. We are looking forward to helping alleviate the customer journey from the very beginning and give our customers a better understanding of our products. We think Threekit’s 3D configurator will help us achieve this and more. Now that customers can really see and engage with every piece of our product, we see sales increasing from packages and piece additions.” -Hannah Savoy, Marketing Specialist
With a better visual experience and pressure being taken off their customer service team, PRx Performance is owning the wall and their eCommerce experience.
“Threekit’s configurator capabilities are outstanding. Our team is very excited about where this will take our company. We are looking forward to helping alleviate the customer journey from the very beginning and give our customers a better understanding of our products. We think Threekit’s 3D configurator will help us achieve this and more. Now that customers can really see and engage with every piece of our product, we see sales increasing from packages and piece additions.”Hannah Savoy, marketing specialist