Case Study

Lovesac grows by putting customers on the design team

Lovesac partners with Threekit to launch a leading edge product configurator that allows the brand to demonstrate the full value of its customizable couches and empower their customers with control of the design process.

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Company profile

Industry Furniture / Modular Couches
Model D2C / eCommerce
Region Stamford, Connecticut
Size Magento II

Features used

  • Product Configurator
  • Interactive 3D Models
  • Full 360° Viewing
  • Augmented Reality
  • Accurate Measurement
  • Magento / ERP Integration
15% attachment rate

Overall conversion has increased with a 15% increase in attachment rate.

Background

A couch with infinite configurations

Based in Stamford, Connecticut, The Lovesac Company is a furniture brand offering highly customizable couches called “Sactionals,” which customers can build to their personal specifications. If you need a large lounging sectional that is made to fit a family of six, you can add as many Seats and Sides necessary to fit your needs. With dozens of fabrics and infinite configurations, the options are virtually endless with Lovesac's modular and interchangeable design.

“The first time is always a challenge because they look like sectionals and couches and loveseats, but they have very unique characteristics in how they go together,”

says Shawn Nelson, CEO of Lovesac.

Lovesac wanted to showcase the adaptable and rearrangeable nature of Sactionals, allowing customers to personalize their unique couch and feel confident in their investment.

“We want to give people the ability to have done their research online, then come into our showroom and sit on our Sactionals, and see that it is what we claim it to be online,”

says Nelson.

Problem

Shoppers couldn't see it in their own home

As a Magento client, Lovesac needed a visualizer that could easily integrate into their eCommerce platform. They were looked for a detailed online display of their pieces and covers to help shoppers understand how they would look and fit in their home.

“Lovesac is a company driven by innovation and sustainability. We saw the opportunity to create a better user experience so that people can create their own Sactional configuration. Because of this enhanced experience we expect to see less returns, which is ultimately better for the environment and for our world. We're thrilled about working with Threekit to make it happen,”

says Nelson.

Additionally, the solution helps customers create a couch that meets their unique needs and tastes. This means giving the customer full control over the design and customization of the furniture to build exactly what they envision.

Solution

Sactionals, brought to life on Lovesac.com

Through the partnership formed between Lovesac and Threekit, Lovesac's products have been brought to life on Lovesac.com with Threekit's powerful product configurator and Augmented Reality capabilities.

Using Magento II, Lovesac was able to implement Threekit's configurator into the Enterprise Resource Planning (ERP) software. The companies have created a strong partnership to power interactive 3-D models of different pieces of the furniture. The pieces can be viewed in full 360 degrees so customers can explore and measure every angle accurately. The configurator also allows for full customization for features like fill materials, arms, covers, and additional accessories.

Fill materials

Full customization of the fill, configured and visualized by the buyer.

Arms & covers

Dozens of fabrics and cover options, shown on the exact configuration.

Full 360°

Explore and measure every angle accurately in interactive 3-D.

Accessories & AR

Additional accessories, plus Augmented Reality to place it at home.

Enterprise architecture Threekit configurator + Magento II, implemented into Lovesac's ERP software.

Product experience

Every possibility for Lovesac personalization, online

This video shows all the possibilities for Lovesac personalization online, allowing customers to find the fit and style that works for them.

Conversion

Overall conversion has increased with a 15% increase in attachment rate.

Outcome

In a category of its own

Since Lovesac launched its Sactional configurator, the brand has been able to demonstrate the full value of its customizable couches and empower their customers with control of the design process.

With a powerful configurator to showcase the product catalogue and all assets, the end-to-end experience at lovesac.com has enhanced customer understanding of the product, increased buyer confidence with personalization and customization, and overall conversion with a 15% increase in attachment rate. With the customer as part of the design team, the immersive experience they get on Lovesac's website is unlike any other, putting Lovesac in a category of its own.

“With all kinds of different nuances and options of our Sactionals, a 3-D technology like Threekit really helps bring them to life. And so, the experience at lovesac.com has changed for the better. We're really excited for what that's brought to the web.”
Shawn Nelson, CEO of Lovesac
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