Gat Creek & Threekit: Marketing Messaging for Retailers

Gat Creek leverages 3D configuration (including augmented reality), automated product photography, and live chat on their website to support consumer research and engagement both in-store and at home.

“For retailers, it becomes an extension of the showroom experience,” says Petersen. “A customer's biggest concern before purchasing furniture is not wanting to make a mistake. We allow them the opportunity to review all products and options at their own pace to supplement the in-store experience and make a purchase decision with confidence.”

3D visualization technology like Threekit extends the product catalog beyond the physical showroom floor, giving retailers and consumers visibility into every available option. This avoids a common pitfall for retailers who traditionally rely on manufacturers' catalogs—under-representing the full extent of products by only illustrating a few products in a few finishes, rather than all available product options.

Gat Creek highlights the key benefits of its new technology initiatives for retailers and their customers:

1. Offer a premium consumer brand experience. The consumer differentiates and associates the retailer with an immersive, high-level shopping experience.
2. Extend the showroom floor. Encourage consumers to explore a deeper product catalog—with every available product and configuration at their fingertips.
3. Drive customer education and confident purchase decisions. Retailers extend the in-store experience to the home, with configurable 3D visuals, rich content including specification sheets, high-quality renders, product dimensions, augmented reality, and live chat.