Threekit Raises $35M Series B Round to Fuel Visual Commerce

Today we’re proud to announce our $35 million Series B funding round led by Leaders Fund, with participation from strategic investors ServiceNow and ISAI Cap Venture (Capgemini and ISAI joint fund) and existing investors Salesforce and Shasta Ventures. This capital will help us to accelerate investments in our product platform, eCommerce integrations,  global sales organization and partner network.


Powering Better Online Experiences

The simple fact is, traditional product photography can’t keep pace with the demands of today’s online shopper.  We all want more dynamic digital product experiences when making purchase decisions, and the next frontier to enable this experience is 3D, augmented reality and virtual photography. With Threekit, shoppers can customize, zoom-in, rotate, add-parts, and more  for eCommerce, sales, and service. 

And best of all, the merchants that provide shoppers with this experience will win big.  We have already driven over $1 billion in sales for both our B2C and B2B customers this year. This investment further powers our tremendous opportunity to grow in step with our customers.

Helping brands differentiate and break down silos 

Having a digital version of the product is also proven to lead to breakthrough productivity gains for Threekit customers. Brands can prototype without actually making a physical products. They can email out millions of personalized products based on individual preferences, and put one product into multiple scenes without doing photoshoots. 

I don’t think I can say it better than our partner, David Stein, Co-Founder and Managing Partner at Leaders Fund and founder of Rypple (acquired by Salesforce):


“There’s a massive shift happening in the world of commerce. Shoppers are demanding more engaging and interactive digital product experiences when making decisions—be it in the form of 3D Visual Configuration or AR—and the brands and manufacturers who provide this experience will capture customer loyalty, increased sales and market leadership. This offering has moved very quickly from a nice to have to a must-have.”

We are also excited to have ISAI Cap Venture (Capgemini and ISAI joint fund) as part of our fundraise. 

Threekit’s groundbreaking technology and platform, which can create digital assets before producing them, addresses well the needs of organizations today for end-to-end immersive experiences and more sustainable supply chains,” said Charlton Monsanto, Immersive Experiences Offer Leader at Capgemini. “We are thrilled to be not only a long-term business partner to Threekit, but also an investor to support their growth.”

The promise of visual commerce for NFTs and the Metaverse

Visual commerce is changing the way shoppers experience products digitally and will have a profound impact on NFTs and the Metaverse. Threekit enables brands to create thousands or millions of unique 1 of 1 product creations that can be minted and sold to fans and collectors as NFTs. As virtual products grow, they will increasingly be used for visual identities across virtual worlds. 

The Metaverse is a persistent virtual world and shopping will be driven by 3D and Augmented Reality. The brands that work with Threekit will be able to represent their entire portfolio and to allow Metaverse participants to truly engage with their products.

We want to offer a final thank you to the top-tier entrepreneurs who have invested in our growth,  including Godard Abel (Founder of G2, Steelbrick, BigMachines), Carsten Thoma (Hybris Founder), Ray Grady (former GM of Salesforce Commerce Cloud), and Steve Young (Hall of Fame quarterback). 

We’re taking a little time to reflect and celebrate this step in our growth as a company.  But we’ll be back at it tomorrow, working to deliver the best visual commerce platform for today’s market and beyond. Thank you for being with us on the journey.