— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

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Why Your Board Will Be Asking About 3D Next Quarter

3D configuration and augmented reality used to be considered "futuristic" technologies, reserved solely for sci-fi films films and one's imagination. But these tools are here and ready for eCommerce brands and retailers to take advantage.
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Case by Case: An Intro to Threekit Support

Nobody likes it when their software tools stop working. Today, Threekit's Director of Technical Support, Travis Wasson, provides an overview of the support team and how they can help you get back up and running when something isn't working as expected. What does Threekit Support do? Threekit support provides technical assistance with any questions or concerns you have with the Threekit platform. We assign an agent to provide 1:1 guidance and communication until your issue has been resolved. The agent provides regular updates on your cases, making sure you’re in the know on expected timelines, methods for resolution, and when a resolution has been reached.
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Getting Ready for Your Project 3/6 – Material Readiness

In this six-part "Getting Ready for Your Project" series, we're going to help you and your team figure what you need to prep so that you can begin your project on time with minimal stress.
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The Green Promise of Visual Product Configuration Software

Returns are a serious problem in eCommerce. They cost retailers about 10 percent of their overall sales, and they’re increasingly something customers want to be free and easy. But the real cost of returns goes far beyond how they affect eCommerce retailers’ bottom lines.
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3D Configurators for Furniture

The online furniture industry is experiencing a boom. Sales are set to hit $44.5b by the end of 2019 and are poised to grow about 10% annually for the next several years. But online shopping for furniture poses risks for the shopper. Will that couch fit in the living room? Will the fabric match my club chairs? Can I actually see the custom updates that I'm making so I can be sure it's what I want?
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glTF vs FBX: Which format should I use?

FBX vs. glTF: What is the difference between these 3D model file formats and which fits best into your workflow? Both are widely used and can store 3D models. But it's their differences that guide their applications. 2026 Update: Threekit has evolved beyond 3D visualization. Today, Threekit is an AI sales agent built for manufacturers — guiding reps from needs analysis to a configured proposal in seconds. If you're a manufacturer selling complex products through a channel or your website, the 3D format question below is still relevant infrastructure. But the bigger question is how your sellers get from customer requirements to a valid quote. See how Threekit's AI Proposal Agent works →
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Threekit 3D & AR Dictionary

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Getting Ready for Your Project 2/6 – Model Readiness

In this six-part "Getting Ready for Your Project" series, we're going to help you and your team figure what you need to prep so that you can begin your project on time with minimal stress.
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Getting Ready for Your Project 1/6 – Product Readiness

In this six-part "Getting Ready for Your Project" series, we're going to help you and your team figure what you need to prep so that you can begin your project on time with minimal stress.
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Introducing Customer Success at Threekit

Hello!
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4 Things that Make Threekit's 3D Software Different

3D software occupies a specific niche where the ultimate in technology intersects with the ultimate in human creativity. It's Threekit's deep respect for the creators—the 3D artists—that helps to differentiate it from other offerings. Read about this legacy, as well as three other characteristics that make Threekit unique.
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How & Why to Use SEO-Friendly Product Images

Great news, everyone: the eCommerce product images you’re already including on your site can help boost your performance in search (aka, boost your SEO, or search engine optimization). But there’s a good chance that the images on your site right now aren’t as SEO-friendly as they can be.
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