— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

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Product Configurator

Turning Tables: Online Furniture Configurators and Augmented Reality

Furniture and homeware sellers were some of the first businesses to introduce product customization at scale, albeit in pretty basic ways. Modular furniture or the ability to add predefined components to items like closets or kitchen furniture gave shoppers some autonomy in the design process.
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Online Interactive Configurators Are The Gold Standard For Jewelry

There’s a lot of good news for jewelry and watch e-commerce. More consumers are happy to shop online, even for high-value jewelry items, than they were five years ago. This development was made clear by the two-fold increase in online jewelry sales across the US and Western Europe in 2019 alone.
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Online 3D Configurators Are The Future of Construction eCommerce

The construction industry is increasingly adopting the use of online 3D configurators both for retail and trade customers. Configurator technology makes perfect sense for this sector—giving customers the ability to design and customize their builds allows them to create structures without the need or the expense of hiring architects straight away.
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Inside Threekit: Product Configurators for 3D Artists

Threekit is the perfect tool for 3D artists and CG supervisors to achieve marketing approved product representations, for both virtual photography and 3D configuration. We use tools, techniques, and workflows you already know to make the process simple, efficient and effective. If you’re ready to give your products the look they deserve, we’re here to help make that happen.
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10 Brands Using 3D Product Visualization from Threekit

3D product visualization is an art—and not just in terms of the product design itself! Yes, the visuals are stunning in their own right, but what’s equally impressive is the creative ways in which many ecommerce retailers are using this technology to sell their products.
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The Ultimate Guide to Visual Product Configurators

Have you ever ordered something online that didn’t live up to the photographs? That sinking feeling—buyer’s remorse—is something consumers go to great lengths to avoid. And that pain avoidance almost certainly contributes to the fact that Americans only end up buying 58% of the items they add to their online shopping carts each year.
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3 Ways Online 3D Product Configurators Green the Product Lifecycle

eCommerce is badly in need of a green makeover. Online retailers have long been searching for ways to decrease waste and reduce carbon emissions in their operations, and COVID-19 has only made the situation worse. From the burden of product returns to demand miscalculations and manufacturing surpluses, eCommerce churns out far too much waste, and retailers need to do something about it.
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How to Find the Right 3D Product Visualization for Your Product

There are plenty of reasons to improve your product visuals, but with all the options available on the market today, it may be difficult to determine what the right solution is to meet your needs.
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Why You Should Add a 3D Product Customizer to Your WooCommerce Site

WooCommerce has become a popular choice for eCommerce because it’s a free, open-source eCommerce plugin for Wordpress. This means anyone can modify, audit, and extend the code. It is also user-friendly, as it doesn’t need you to be an expert in launching an online store.
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10 Brands Using Online Product Configurators to Boost Sales

Giving shoppers the opportunity to customize purchases in real-time used to be an added benefit. However, the seismic shift in how people are shopping now has increased demand for this. Customers now need, and increasingly expect, the ability to choose, customize, and personalize their items online before proceeding to checkout. An online product configurator enables just that.
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How 4 Tech Leaders Are Using 3D and AR and What it Means for You

The use of Augmented Reality (AR) and the 3D visualization has shown an immense increase in the past year. Today, businesses are using these technologies to display their products on eCommerce sites as well as for marketing to consumers at large.
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Considering 3D or AR? Here's What to Look For.

When any industry starts to take off, there will always be competitors who try to take their slice of the pie. When choosing any vendor for any purpose, work with vendors that have a good reputation for quality, years of experience, and the promise of expanding the horizons of the industry itself. With the advent of 3D visualization, many players have arisen to offer product configuration, system visualization, and augmented reality technology in eCommerce.
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