When people look for a statement timepiece, they carefully consider the watch face and the band – every detail adds to the cumulative visual effect. But watch shopping online can be a challenge when customers only have a few still images to consider, especially if they’re looking at a highly configurable and customizable Rolex watch like the one above.
There are several advantages to using a product configurator in this case:
1) It allows the shopper to preview the piece from every angle
Because the 3D configurator renders images in real time, customers can preview the customizable watch in whatever configuration they want to see, whenever they want to see it. The product configurator can display all three available metal options (steel, gold, or both) in 360 degrees. It also allows shoppers to zoom in or out as they rotate the model, homing in on the tiny details that make a Rolex watch world famous.
2) You won’t lose any visual quality
Personal timepieces are an investment that people don’t take lightly: luxury watches can communicate a lot about someone’s personal style across every outfit that they wear. To that end, it’s important that online product representation look beautiful.
The good news is that online retailers can now access 3D technology to show their customers every aspect of this piece, from the way it gleams in the light to the different band options, in gorgeous resolution befitting a high-end statement piece.
3) It improves customer confidence in their purchase
Shoppers have long been hesitant about making major jewelry and watch purchases online because they can’t see the product details in person. But the interactive 360 viewer allows customers to preview personalizations like inscriptions from every angle. Providing a realistic rendering of the exact product a customer will receive boosts customer confidence and can help reduce cart abandons (i.e. increase conversions).
Unlike a CAD file that some jewelers might offer, Threekit’s interactive models show your customers a luxury watch that looks exactly like the one they’ll receive after purchase. Research shows that consumers tend to spend more in stores than online, but online retailers may be able to reverse this trend by providing interactive 3D views of luxury items.