ThreeKit

Product Configurator for an Office Task Chair

Make this office chair your own by selecting different seat and backrest materials. 

Benefits of Using a Product Configurator for an Office Task Chair

When people look for an office chair, they carefully consider its ergonomics and quality – every detail adds to the cumulative visual effect. But office chair shopping online can be a challenge when customers only have a few still images to consider, especially if they’re looking for an office chair that will fit with the overall aesthetics of their office.

There are several advantages to using a product configurator when selling office chairs online: 

1. It allows the shopper to preview the office chair from every angle

Because the 3D configurator renders images in real time, customers can preview the office chair they want to see, whenever they want to see it. The product configurator can display all color and style options in 360 degrees. It also allows shoppers to zoom in or out as they rotate the model, homing in on the tiny details such as material stitching and underside construction. 

2. You won’t lose any visual quality in the presentation of the chair

Office chairs are an investment that people don’t take lightly: The wrong chair can mean spine and back problems, sore muscles, and lower work productivity. To that end, it’s important that online product representation look beautiful.

The good news is that online retailers can now access 3D technology to show their customers every aspect of the chair, from its rolling mechanism to the depth of its cushioning, in gorgeous resolution.

3) It improves customer confidence in their purchase of an office chair online

Shoppers have long been hesitant about making office chair purchases online because they can’t see the product details in person. But the interactive 360 viewer allows customers to preview features from every angle. Providing a realistic rendering of the exact product a customer will receive boosts customer confidence and can help reduce cart abandons (i.e. increase conversions). 

Unlike a CAD file that some office supply retailers might offer, Threekit’s interactive models show your customers an office chair that looks exactly like the one they’ll receive after purchase. Research shows that consumers tend to spend more in stores than online, but online retailers may be able to reverse this trend by providing interactive 3D views of office items.