3D & Augmented Reality Stats and Data

41% of retailers currently incorporate augmented reality (source)

49% say they’ll offer AR in the future (source)

40% of customers willing to pay more for a product if they can experience it first through AR (source)

26% of consumers have used AR (source)

B2B buyers spend 27% of their time in the buying journey researching independently online, compared with just 17% meeting with potential suppliers (source)

Another 18% of time is spent researching independently offline (source)

B2B buyers spend about two-thirds of any buying journey learning from whatever information they can find; information = more important than people (source)

• Info connector = sales rep who hooks buyer up with information from various channels and sources
• Info authority = “expert” sales rep who makes recommendations based on individual experience
• Connectors also make it easier for buyers to purchase and increase the likelihood (by 90%) of buyers making a large, complex, low-regret sale

Impact of COVID-19 on B2B sales (source)

73.9% of B2B sales roles surveyed said that their sales opportunities had decreased since the Coronavirus outbreak – however, 26.1% reported a jump in sales opportunities. (source)

50% of respondents said customers postponing purchasing decisions was the biggest struggle, followed by not being able to meet face to face with customers at 25%. (source)

37.5% of B2B salespeople surveyed said they weren’t confident about their sales job – however when we asked them what their biggest fear overall about the Coronavirus and their industry, not one person cited losing their job as the main concern. (source)

U.S. eCommerce saw a 49% increase in daily sales in April (source)

Online grocery in the U.S. has seen a 110% boost in daily online sales in April (source)

94% of customers with low-effort transactions intend to repurchase, compared with 4% of customers with high-effort transactions (source)

Customer effort is 40% more accurate at predicting loyalty than customer satisfaction (source)

69% of business buyers expect an Amazon-like buying experience from vendors (source)

72% expect vendors to personalize buying experiences to their needs (source)

Higher-quality images = greater trust in peer-to-peer marketplaces (source)

Furniture & home furnishing sales = 10% of ecommerce in 2018 (source)

BUT Ditto above = fastest growth (>18%) YoY (source)

89% of women & 78% of men who visit physical stores add items to their cart beyond what they need (source)

Online, 67% of men & 77% of women add extra items online (source)

UPS expects to process a record 1.9 million returns Jan. 2, 2020, up 26% from the prior year, seventh consecutive record. (source)

73% of online shoppers say the returns experience affects their likelihood to buy from a retailer again. (source)

2017: $369 billion in merchandise, or 10% of total retail sales, was returned in the U.S., according to a study by research firm Appriss, up from $260 billion in 2015. (source)

Brick-and-mortar returns = 8% to 10% (source)

Returns from e-Commerce purchases: 20% to 40% (source)

Returns account for 10% of total supply chain costs (source)

If returns get stuck, can reduce profits by 30% (up to 50% for high-tech companies) (source)

Expense of handling returns can account for 20 – 65% of a company’s costs of goods sold (source)

US returns create over 15 million metric tons of carbon dioxide emissions annually. That’s more than what 3 million cars might put out in one year. (source)

The more customers can interact with an image, the more they trust the vendor (e.g., by zooming or rotating) (source)

Nearly half of ecommerce sales happened on mobile in 2019 (paid; can’t see actual #) (source)

Expected to tip over halfway mark in 2021 (source)

Customers expect 5 to 8 images of every online item they view (source)

Personalized gift market expected to grow to $31.6 billion by 2021 (from $20.5 billion in 2016); CAGR = 9% (source)

1 in 5 customers interested in personalization willing to pay 20% premium (source)

48% willing to wait longer for a personalized product / service (source)

36% interested in trying personalized products / services (source)

About half of US customers engage in bracketing (source)

56% of US customers bracket (source)

51% of Americans avoid buying from online retailers that don’t offer free returns (source)

40% increase in conversions with interactive 3D (3K competitor used) (source)

82% of visitors to the product page activate the 3D view (source)

95% of respondents prefer an interactive 3D representation to video playback. (source)

User engagement increased 66% with 3D configurator compared to 2D solution (source)

Customer satisfaction increased on other qualitative KPIs (source)

Average 9% increase in addition feature selection per vehicle, increasing average basket size (source)

360º and 3D images reduce returns by 35% (Snap stat!) (source)

Those who view 3D versions of products are 11x more likely to buy than those who don’t (source)