3D & Augmented Reality Stats and Data

AUGMENTED REALITY

• 41% of retailers currently incorporate augmented reality (source)
• 49% say they’ll offer AR in the future (source)
• 40% of customers willing to pay more for a product if they can experience it first through AR (source)
• 26% of consumers have used AR (source)

B2B SALES

• B2B buyers spend 27% of their time in the buying journey researching independently online, compared with just 17% meeting with potential suppliers (source)

• Another 18% of time is spent researching independently offline (source)

• B2B buyers spend about two-thirds of any buying journey learning from whatever information they can find; information = more important than people (source)

• “Information connector” sales reps increase buyer’s likelihood of buying by 40%, compared with 10% increase for “information authority” (source)
  • Info connector = sales rep who hooks buyer up with information from various channels and sources
  • Info authority = “expert” sales rep who makes recommendations based on individual experience
  • Connectors also make it easier for buyers to purchase and increase the likelihood (by 90%) of buyers making a large, complex, low-regret sale

• Impact of COVID-19 on B2B sales (source)

• 73.9% of B2B sales roles surveyed said that their sales opportunities had decreased since the Coronavirus outbreak – however, 26.1% reported a jump in sales opportunities. (source)

• 50% of respondents said customers postponing purchasing decisions was the biggest struggle, followed by not being able to meet face to face with customers at 25%. (source)

• 37.5% of B2B salespeople surveyed said they weren’t confident about their sales job – however when we asked them what their biggest fear overall about the Coronavirus and their industry, not one person cited losing their job as the main concern. (source)

ECOMMERCE

• U.S. eCommerce saw a 49% increase in daily sales in April (source)

• Online grocery in the U.S. has seen a 110% boost in daily online sales in April (source)

• 94% of customers with low-effort transactions intend to repurchase, compared with 4% of customers with high-effort transactions (source)

• Customer effort is 40% more accurate at predicting loyalty than customer satisfaction (source)

• 69% of business buyers expect an Amazon-like buying experience from vendors (source)

• 72% expect vendors to personalize buying experiences to their needs (source)

• Higher-quality images = greater trust in peer-to-peer marketplaces (source)

• Furniture & home furnishing sales = 10% of ecommerce in 2018 (source)

• BUT Ditto above = fastest growth (>18%) YoY (source)

• 89% of women & 78% of men who visit physical stores add items to their cart beyond what they need (source)

• Online, 67% of men & 77% of women add extra items online (source)

• UPS expects to process a record 1.9 million returns Jan. 2, 2020, up 26% from the prior year, seventh consecutive record. (source)

• 73% of online shoppers say the returns experience affects their likelihood to buy from a retailer again. (source)

• 2017: $369 billion in merchandise, or 10% of total retail sales, was returned in the U.S., according to a study by research firm Appriss, up from $260 billion in 2015. (source)

• Brick-and-mortar returns = 8% to 10% (source)

• Returns from e-Commerce purchases: 20% to 40% (source)

• Returns account for 10% of total supply chain costs (source)

• If returns get stuck, can reduce profits by 30% (up to 50% for high-tech companies) (source)

• Expense of handling returns can account for 20 – 65% of a company’s costs of goods sold (source)

• US returns create over 15 million metric tons of carbon dioxide emissions annually. That’s more than what 3 million cars might put out in one year. (source)

• The more customers can interact with an image, the more they trust the vendor (e.g., by zooming or rotating) (source)

• Nearly half of ecommerce sales happened on mobile in 2019 (paid; can’t see actual #) (source)

• Expected to tip over halfway mark in 2021 (source)

• Customers expect 5 to 8 images of every online item they view (source)

• Personalized gift market expected to grow to $31.6 billion by 2021 (from $20.5 billion in 2016); CAGR = 9% (source)

• 1 in 5 customers interested in personalization willing to pay 20% premium (source)

• 48% willing to wait longer for a personalized product / service (source)

• 36% interested in trying personalized products / services (source)

• About half of US customers engage in bracketing (source)

• 56% of US customers bracket (source)

• 51% of Americans avoid buying from online retailers that don’t offer free returns (source)

3D CONFIGURATION

• 40% increase in conversions with interactive 3D (3K competitor used) (source)

• 82% of visitors to the product page activate the 3D view (source)

• 95% of respondents prefer an interactive 3D representation to video playback. (source)

• User engagement increased 66% with 3D configurator compared to 2D solution (source)

• Customer satisfaction increased on other qualitative KPIs (source)

• Average 9% increase in addition feature selection per vehicle, increasing average basket size (source)

• 360º and 3D images reduce returns by 35% (Snap stat!) (source)

• Those who view 3D versions of products are 11x more likely to buy than those who don’t (source)