Marketing products online has become more than just uploading a picture and including a description. 3D product configuration is the new marketing power tool that helps customers visualize and customize products when shopping online.
In an increasingly competitive and global retail space, 3D is bringing a new shopping experience that leads to higher sales and increased customer satisfaction. Here are 21 statistics on 3D product configurators for eCommerce you’ll want to know about:
Customers use augmented reality when looking at product options
Buyers feel that augmented reality (AR) provides a better shopping experience. Combining augmented reality with 3D views allows buyers to visualize the product in their space once they've explored the item from all angles. With AR as an option, customers indicate they would visit a physical store less and would be willing to pay more for a product. In addition, almost 75% of mobile consumers using AR were satisfied with their experiences, making AR a preferred virtual experience (whether online or on a smartphone).
Video-only options raise conversion rates by 60%
Static images do not engage shoppers like video or 3D configurators. No matter how many static images a product has, it's not the same as viewing the product in a video. Video provides potential buyers with a more comprehensive view of the product. However, a 3D configurator is better. Not only does it offer a complete view of the product, but it also lets customers see it exactly as they configured it and (with AR) in their own space.
34% interact with 3D views for more than 30 seconds
In-person shopping lets people use their senses to make buying decisions. 3D technologies give online shoppers a similarly immersive shopping experience. They can engage with a product through multiple views and reconfigurations. They can rotate selections, and with AR, they can see products in their own environment. This approach creates an interactive customer experience that keeps shoppers on an eCommerce site longer, resulting in increased sales.
eCommerce sales to reach $8.1 trillion (USD)
By 2026, online sales will make up 25% of retail sales, with Latin America being the fastest-growing market. Brazil and Argentina are the online leaders as their telecommunication infrastructures improve. Asia leads the world in mobile-based purchases. Almost 50% of Malaysia's population makes a weekly purchase using their phones. To participate in the growing mobile-buying market, online merchants must ensure their storefronts are mobile-enabled for a frictionless shopping experience.
66% said they are interested in shopping on websites with 3D capabilities
3D configurators allow shoppers to modify products to suit their preferences. Configurator users create a final product through multiple option selections. For example, they can create a suit or design a shoe. They can view it from all angles until they are entirely comfortable with their choices. Then, when they place an order, they are more confident and less likely to return the item. Satisfying buyers the first time encourages repeat orders and increased sales.
Only 9% of in-person sales are returned
Returns cost online retailers 21% of an order's value. Much of that cost comes from transportation and logistics. Minimizing the number of returns through 3D technologies can improve an online merchant's bottom line. After all, shoppers return items because they don't meet their expectations; what they thought they were purchasing isn't what arrived. Letting buyers view items as they select their preferences reduces the chance of a return.
2.3% of eCommerce visits in the US end in a purchase
Over two billion people shopped online in 2020. Almost 70% of Americans shopped online in 2021. Even 2% of that total is a significant number. Using 3D configurators increases the chances of a shopper ending their visit with a purchase. The technology keeps people on a product page longer. It also gives them more confidence in their buying decisions and reduces the number of returns.
360° views increase buyer confidence
Online purchases depend on buyers' comfort with the product. That's why 3D configurators with 360° views and AR help shoppers make a purchase. In addition, with 3D technologies, merchants can achieve a lower cart abandonment rate. When consumers reach checkout, they have already considered multiple product options before they arrived at the perfect configuration for their needs.
Travel has the highest abandonment rate
The latest data shows an online cart abandonment rate of 69.99% across all industries. Fresh Relevance reported abandonment rates rose from 57.60% in 2020 to 68.70% in 2022, while SaleCycle reported a drop in rates from 84.27% in 2020 to 81.08% in 2021. Almost 60% of those surveyed said they abandoned their carts because they were only browsing or were not ready to buy.
To ensure they minimize their cart abandonment rates, online merchants need to use 3D technologies that build consumer confidence and increase conversion rates. Shoppers who spend time interacting with a 3D configurator are more likely to make a purchase.
71% of consumers prefer in-person first-time purchases
Repeat purchases happen when customers have a satisfying buying experience. When that experience happens online, shoppers can easily return to a merchant's site for added purchases. Repeat purchases at in-person stores depend on multiple factors such as location, driving distance and convenience. If online merchants want to capture first-time and repeat purchases, they need to ensure their customers have an engaging experience that comes as close as possible to in-person shopping.
3D rendering is a booming market.
Mass advancements in 3D modeling and emerging augmented reality technologies have both played a role in the emerging and growing demand for 3D rendering solutions in the online retail space. Due to rising demand, enterprises are looking for ways to increase customer satisfaction and create a more immersive experience. The adoption of 3D models for better product visualization gives retailers that extra edge in a highly competitive market, so it’s no surprise that companies are continuing to invest in this technology.
“3D is revolutionising the way we shop by bridging the gap between digital and physical worlds. A radical store reinvention will offer retailers new ways to increase convenience and personalisation.”
Muchaneta Kapfunde, Editor in Chief, Fashnerd
Bring your business into the future with eCommerce.
The growth of the 3D rendering market is directly related to eCommerce growth trends, which are showing rapid growth across all demographics. According to research conducted by Shopify, by the year 2021, worldwide retail eCommerce sales will reach $4.9 trillion, and Nasdaq researchers predict that by the year 2040, as much as 95% of shopping will be facilitated by eCommerce. Online shopping will also grow as a trend in emerging markets in Africa, Asia, Middle East, and Latin America. This leaves a massive segment that will look for add-ons like 3D rendering to enhance their shopping experience.
Inspires confidence and conversions with 3D rendering.
The more information that customers can glean from visiting a product page, the more confident they will be with their purchase. For example, according to Field Agent, 83% of US smartphone users found product images and photos to be "very" and "extremely" influential, though almost an equal number (82%) said the same for product descriptions and specs. Online shoppers like having as much information as possible before buying a product on the Internet, and 3D rendering gives them exactly that. With 3D rendering like that used for TaylorMade's golf club configurator displayed below, customers are able to zoom in and out, or see the product from different angles, making them more confident in their purchase.
Engage customers with a 3D view.
3D rendering is a cutting-edge technology add-on to any product page that will enhance the customer’s shopping experience and help the purchaser imagine their own personal use of the item. This is evident from how often online customers use the 3D display feature when it is available for a product. It allows them to have a more detailed, intimate knowledge of the product from every angle and provides much-needed customer confidence in purchasing online.
Increase conversions compared to video.
Although video is a powerful tool for selling products online, it does not offer the same level of detail and multi-angle inspection that 3D rendering does. Immersive shopping based on 3D technologies is created based on information concerning how we perceive things through vision and touch, making interactive 3D visuals a dramatically different customer experience that results in increased conversions and fewer returns.
Boost add-on sales and customer satisfaction with 3D configurators.
An initial pilot of a real-time 3D configurator by Audi saw user engagement increase by 66%. The study also revealed that being able to see the product in 3D increased customer satisfaction ratings with the shopping experience itself. Results also showed a 9% increase in additional feature selection per vehicle, which increased the overall purchase price and resulted in increased revenue. Audi noted, “The results reflect the fact that the real-time 3D user experience is a drastic improvement over typical 2D experiences. Quality has always been the biggest challenge when looking to implement 3D solutions in the past.”
Shoppers on mobile devices prefer 3D configurators to video or 2D images.
Although videos and images are useful on a product page when selling inventory online, neither achieve the same 360-degree spin of the product as a visual feature. The ability to see the product from all angles provides a boost to customer satisfaction and confidence, especially for customers on mobile devices.
3D configuration is no longer just a luxury; it's a necessity to survive in the digital economy. At Threekit, we specialize in visualization technology and have decades of professional experience in configuration software.
Reduce returns and earn brand evangelists.
With 360° 3D rendering, what you see is what you get. As companies struggle to reduce return rates without raising their costs or changing return policies, 3D rendering technology allows customers to make more informed decisions when it comes to purchases. 3D configurators allow shoppers to see details of the product in a more accurate representation than what can be achieved through images or video alone. For example, after using 360° and 3D photography to enhance its online product catalogue, Home Depot reported 35% fewer product returns.
Generate more sales with 3D.
Houzz.com, which offers more than 10 million home décor products and furniture from 20,000 retailers, has realized the power of 3D rendering in boosting sales. Co-founder and President Alon Cohen says that much of their success has come from letting consumers see three-dimensional images of products in their homes. With the Houzz mobile app, shoppers can view 1 million products as 3D images — up from 300,000 when the 3D feature was added last year — and 2 million consumers have used the visualization tool when making purchases. Cohen also states that shoppers who view 3D images of products are 11 times more likely to purchase than those who don’t view them.
The 3D rendering market expects exponential growth in the next five years.
According to Grand View Research Inc., the global visualization and 3D rendering market size is projected to reach USD 5.63 billion by 2025, progressing at a CAGR of 22.5% during the forecast period. There is a growing need for innovative and affordable technologies to help online retailers increase conversions, and 3D visualization is a promising solution with an optimistic outlook. It can be used in real-time marketing, product designing, and training, as well as to help retailers provide customized products and services.
27% of shoppers will place an order after using a 3D configurator
3D configurators allow shoppers to view product options in real time. They can change colors and patterns for fashion items. Furniture sales also increase when buyers can see chairs and sofas in different fabrics, patterns and textures. Adding 360° views ensures that a customer can see the product from all angles. Also, incorporating a 3D configurator can reduce returns by an average of 5%.
A recent report found that 93% of Gen Z are interested in shopping with AR and 3D configurators. They are interested in using avatars to apply makeup or explore new styles. They enjoy sharing online showing experiences.