Threekit Blog | Virtual Photographer (31)

Product Configurator

Dec 3, 2019 Ben Houston

3D Configurators for Furniture

The online furniture industry is experiencing a boom. Sales are set to hit $44.5b by the end of 2019 and are poised to grow about 10% annually for the next several years. But online shopping for furniture poses risks for the shopper. Will that couch fit in the living room? Will the fabric match my club chairs? Can I actually see the custom updates that I'm making so I can be sure it's what I want?

Virtual Photographer

Nov 19, 2019 Ben Houston

glTF vs FBX: Which format should I use?

FBX vs. glTF: What is the difference between these 3D model file formats and which fits best into your workflow? Both are widely used and can store 3D models. But it's their differences that guide their applications.

Product Configurator

Nov 19, 2019 Yana Myaskovskaya

Threekit 3D & AR Dictionary

Virtual Photographer

Nov 19, 2019 Yana Myaskovskaya

Getting Ready for Your Project 2/6 – Model Readiness

In this six-part "Getting Ready for Your Project" series, we're going to help you and your team figure what you need to prep so that you can begin your project on time with minimal stress.

Product Configurator

Nov 13, 2019 Yana Myaskovskaya

Getting Ready for Your Project 1/6 – Product Readiness

In this six-part "Getting Ready for Your Project" series, we're going to help you and your team figure what you need to prep so that you can begin your project on time with minimal stress.

Virtual Photographer

Nov 13, 2019 Yana Myaskovskaya

Introducing Customer Success at Threekit

Hello!

Product Configurator

Nov 11, 2019 Ben Houston

4 Things that Make Threekit's 3D Software Different

3D software occupies a specific niche where the ultimate in technology intersects with the ultimate in human creativity. It's Threekit's deep respect for the creators—the 3D artists—that helps to differentiate it from other offerings. Read about this legacy, as well as three other characteristics that make Threekit unique.

Virtual Photographer

Oct 31, 2019 Hilary Murdock

How & Why to Use SEO-Friendly Product Images

Great news, everyone: the eCommerce product images you’re already including on your site can help boost your performance in search (aka, boost your SEO, or search engine optimization). But there’s a good chance that the images on your site right now aren’t as SEO-friendly as they can be.

Product Configurator

Oct 25, 2019 Marc Uible

Furniture brands: If you’re not doing these 4 things, you’re probably losing money

It's said that furniture is one of the hardest things to shop for because of all the considerations—size, finish, colorway, durability…the list goes on. That’s why furniture retailers have to provide the best shopping experience possible, or risk losing out. These 4 tips ensure furniture brands will stay on top of their game.

Virtual Photographer

Oct 24, 2019 Svetla Pavlova

6 Ways Better Product Imagery Can Help Improve Your CX

As any eComm marketer knows, better customer satisfaction has long been correlated with higher revenue and greater profitability, and these are numbers you have the power to impact. When your customers can’t come into your brick and mortar store to shop, improvements to your online customer experience take on a new sense of urgency.

Augmented Reality

Oct 23, 2019 Ben Houston

Should you use the USD and USDZ 3D file formats?

If you're wondering whether you should use the USD, USDZ and USDA 3D file formats, the answer is that it depends on what you're using it for. There are pros and cons to consider.

Virtual Photographer

Oct 17, 2019 Ben Houston

Should you create 360º product images?

If you manage an eCommerce website, chances are you’ve considered adding 360º rotating images to your product pages. These images, which Amazon just started allowing on listings last year, give shoppers full control to view and manually rotate a product image in 360 degrees.