— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

— Author

Hilary Murdock

Product Configurator

Oct 13, 2020 Hilary Murdock

Three Brands Breaking Through with a Magento Product Customizer

Shopping habits have been changing rapidly in the last few years and 2020 was undoubtedly the year in which e-commerce, as an alternative to in-person shopping, became the preferred choice of consumers. Product configurator technology, previously considered a nice-to-have addition to the e-commerce experience, is becoming a must-have as retailers try to recreate the in-person store experience online.

Virtual Photographer

Oct 2, 2020 Hilary Murdock

Product Visualization Software: It's More than Just Imagery

Flawless 3D product visualization still looks a bit like something out of a science fiction movie, so it’s easy to assume that the chief selling point is the “wow” factor. But if the technology were only about twirling images around in cyberspace, eCommerce companies would have lost interest a long time ago.

Product Configurator

Aug 6, 2020 Hilary Murdock

10 Brands Using Online Product Configurators to Boost Sales

Giving shoppers the opportunity to customize purchases in real-time used to be an added benefit. However, the seismic shift in how people are shopping now has increased demand for this. Customers now need, and increasingly expect, the ability to choose, customize, and personalize their items online before proceeding to checkout. An online product configurator enables just that.

Virtual Photographer

Aug 3, 2020 Hilary Murdock

6 Reasons Marketers Will Love Using Threekit

At Threekit, our mission is fairly simple – we empower companies and businesses to bring their products to life in configurable 3D, photorealistic 2D, and augmented reality (AR). We are committed to providing users with the most helpful and immersive online product experience imaginable so that they can buy more of what they want.

Virtual Photographer

Jul 20, 2020 Hilary Murdock

Want to Win Over Gen Z Shoppers? Consider Virtual eCommerce

As Gen Zers enter the workforce and build their spending power, eCommerce companies must adopt a digital-first mindset if they want to reach this key demographic.

Virtual Photographer

Jul 2, 2020 Hilary Murdock

We Guarantee You Can Beat Amazon in this One Critical Area

There are no second thoughts regarding how we are ruled by what we are able to see. Visual experiences guide every decision and judgment we make. In fact, statistics suggest that 90% of everything that we process is visual. Moreover, people tend to respond faster to visuals than text.

Virtual Photographer

Jun 11, 2020 Hilary Murdock

The ROI of Virtual Photography Software

In the era of COVID-19, photo shoots are canceled and retailers are searching for remote alternatives to in-studio production.

Apr 8, 2020 Hilary Murdock

Virtual Photoshoots: No Camera, No Problem

For this post, we’re “breaking the fourth wall” to write candidly about what we’re hearing directly from customers and prospects during the COVID-19 pandemic.

Virtual Photographer

Mar 27, 2020 Hilary Murdock

Introducing the Threekit Virtual Shopping Index

Our Virtual Shopping Index is our ongoing effort to monitor the COVID-19 crisis and its impact on commerce.

Virtual Photographer

Feb 24, 2020 Hilary Murdock

Nail your eCommerce product images with this strategy (+ 17 fail-proof tips).

Images play a huge role in the success of an eCommerce website. They can impact conversion rates, return rates, and even the number of people who actually see your merchandise. Obviously, with so much at stake, it’s important to get your eCommerce images exactly right–which means you have to master not just product photography, but also planning and some post-shoot optimization. Here, we lay out a can’t-lose strategy to ensure your eCommerce images are up to the task of boosting your conversion rate, lowering your return rate, and creating an overall high-quality experience for customers who visit your site.

Virtual Photographer

Jan 30, 2020 Hilary Murdock

The Ultimate eCommerce Product Image Guide for 2021

It’s hard to overstate the importance of visual content on an eCommerce website. In today's age, product imagery goes beyond product photos. It now includes more advanced formats like video, interactive 3D, and augmented reality, and has to do the work that was once done by physical products themselves: helping shoppers make a decision about whether or not to buy what you’re selling.

Virtual Photographer

Jan 15, 2020 Hilary Murdock

How to Reduce eCommerce Returns

As part of our Visuals Make a Difference launch, we’re taking a close look at the problem of eCommerce returns and what retailers and shoppers can do to prevent them. Guide: Part 1: 6 Tips Guaranteed to Cut Return Rates for Retailers Part 2: 7 Easy Ways YOU (the online shopper) Cut Back on Product Returns

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