— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

— Author

Ash Zade

Announcing Our Summer ‘22 Release: Helping Customers Show More and Sell More with Better Performance

Threekit’s Summer ‘22 Release is here and the theme is “performance.” Leading the visual commerce category means educating our prospects and customers about the value we bring while always upgrading our platform. The results impact our customers’ business as well as our customers’ shoppers’ experience.
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5 Benefits of an Enterprise Product Configurator

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7 Ways to Update Buyer Personas with a Salesforce Product Configurator

Well-designed buyer personas are the backbone of a successful marketing strategy, and a good Salesforce product configurator can help you make them.
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5 Perks of Selling Lighting Fixtures With a Shopify Product Customizer

Lighting fixtures can be tricky for eCommerce businesses to sell without a Shopify product customizer.
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How a Product Customizer Can Outperform Industrial Product Catalogs

Industrial equipment suppliers need to make their eCommerce experience easy and painless for their customers. That's where a fully equipped product customizer can help.
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Why Shoppers Need a BigCommerce Product Configurator to Buy Custom Pergolas

Combining pergolas into patio or deck designs is a top garden trend, according to the Architectural Digest. Pergolas received close to two million annual hits on Google, rating a 9 out of 10 for online search terms. If you're an eCommerce merchant selling custom pergolas or patio structures, it's time to capitalize on this growing market trend with a BigCommerce product configurator.
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How to Get Superior Images and Site Speed With Virtual Photography

Product images remain one of the most important factors that consumers consider before making a buying decision online. Virtual photography is an invaluable asset that can help produce high-quality images that your customers will love.
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How to Create a Seamless SAP Product Configuration Experience

Every eCommerce vendor's dream is a totally seamless business model. While that may sound like a business fairy tale, you're in luck: wishes come true with SAP product configuration!
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How 360-Degree Product Photography is Changing eCommerce

The rise of eCommerce has made 360-degree product photography a must-have tool for every online retailer that deals in tangible products. Consumer expectations have grown at least as quickly, and online shoppers have become conditioned to make 360-product viewers a part of their experience.
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How Online Configurator Software Enables “Product Explosion” Views

Online configurator software is a technological bridge builder spanning the gap between in-store and online shopping experiences, between customer expectations and seller deliverability.
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Why You Shouldn’t Try Try-On AR...but You Should Try Configurable AR

In the past several years, a number of major brands like Gucci and Sephora have rolled out augmented reality retail tools that let users virtually try on products like sneakers or lipstick from the comfort of their own homes.
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What Apple’s Investment in Augmented Reality Means for Businesses

Let’s face it: Augmented reality (AR) is altering our day-to-day lives faster than anyone could have anticipated. According to an IDC report, global spending on AR is forecasted to accelerate from $12 billion last year to $72.8 billion in 2024. The IDC's Worldwide Augmented and Virtual Reality Spending Guide also demonstrates that global spending on AR devices and services will continue to grow strongly during the 2020 to 2024 projection period, attaining a five-year compound annual growth rate (CAGR) of 54%.
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