Quick guide: 7 Oracle CPQ alternatives for manufacturer websites
- Threekit: The leading AI sales agent platform for manufacturers with complex products needing buyer guidance and qualified leads
- Salesforce Revenue Cloud: A CRM-native option for organizations already invested in the Salesforce ecosystem
- Tacton: A configuration engine for industrial equipment with constraint-based rules
- Infor CPQ: An ERP-adjacent tool for manufacturers using Infor's back-end systems
- Expivi: A 3D visualization tool for product customization on e-commerce sites
- Zoovu: A product discovery assistant focused on search and filtering for retail catalogs
- Epicor CPQ: A quoting tool designed for manufacturers on the Epicor ERP platform
How we chose these Oracle CPQ alternatives for manufacturers
If you're running a manufacturer website, you know the problem: buyers land on your site, can't figure out what they need, and leave. Or they call your sales team and spend 45 minutes on what should be a five-minute conversation.
We evaluated these platforms based on criteria that matter to marketing and e-commerce leaders at manufacturing companies:
- Buyer guidance capabilities: Does the platform help visitors find the right product, or does it just display a catalog?
- Lead quality: Do leads arrive with product context, budget signals, and intent—or just an email address?
- Integration flexibility: Can you deploy without replacing your existing ERP, CRM, or pricing systems?
- Visual configuration: Can buyers see and interact with products in 3D, AR, or photorealistic imagery?
- Time to value: How quickly can you go live? Months or years?
- Dealer and rep support: Does the platform scale expertise across your channel partners?
The 7 Oracle CPQ alternatives for manufacturer websites
1. Threekit: The leading AI sales agent platform for manufacturer websites
Your website should be your highest-traffic salesperson. Right now, it probably isn't. Threekit changes that by putting an AI sales agent on your site that does what your best rep does—asks questions, narrows options, identifies the complete solution, and hands off a qualified lead.
This isn't a chatbot that just answers FAQs. Threekit's AI platform reasons, recommends, and guides. Think about what happens when you describe your project needs in plain language—the agent asks follow-up questions, then makes a specific recommendation based on your catalog, business rules, and pricing logic.
For manufacturers selling complex, configurable products through dealers and distributors, Threekit delivers leads with product selections, budget signals, and buyer intent already attached. That means your dealers call with something to say—and they actually make those calls.
Threekit was built by the creators of BigMachines (Oracle CPQ) and SteelBrick (Salesforce CPQ), bringing 25+ years of enterprise selling experience to a platform designed for modern buyer expectations.
Threekit features
- AI guided selling: An intelligent agent trained on your product catalog asks the right questions and surfaces complete solutions—not just entry-level SKUs
- Lead intelligence: Every lead arrives enriched with products viewed, selections made, budget signals, and conversation starters for your dealers
- Dealer site deployment: Deploy the same AI agent across your dealer network, putting your product expertise wherever buyers are shopping
- 90-day deployment: Go live without replacing your existing ERP, CRM, or pricing systems—Threekit sits in front of your current tools
- Multi-audience experience: One platform adapts to homeowners, dealers, architects, or reps with different paths based on expertise level
- 3D and AR visualization: Buyers configure products and see them in photorealistic 3D or place them in their real environment with augmented reality
Threekit pros and cons
Pros:
- Threekit's AI agent delivers qualified leads with full product context, not just email addresses
- Threekit deploys in 90 days without requiring you to replace back-end systems
- Threekit increases average order value by surfacing complete solutions and bundles
Cons:
- Threekit focuses on guided selling rather than back-office quoting workflows—though it integrates with existing pricing systems
- Threekit is designed for manufacturers with complex catalogs, so companies with simple product lines may not need the full platform
- Threekit requires some upfront configuration to train the AI on your specific catalog rules—the team handles this during onboarding
2. Salesforce Revenue Cloud: A CRM-native option for Salesforce-heavy organizations
Salesforce Revenue Cloud offers configure-price-quote functionality that lives inside the Salesforce CRM. If your sales team already works in Salesforce every day, this keeps quoting workflows in a familiar environment.
The platform handles product configuration, pricing rules, and quote generation. However, it's primarily designed for internal sales teams rather than buyer-facing website experiences. You'll need additional development work to create a guided buying journey on your manufacturer website.
Salesforce Revenue Cloud features
- CRM integration: Quote data syncs with opportunity records and customer profiles
- Approval workflows: Built-in routing for discount approvals and contract revisions
- Subscription management: Tools for recurring revenue and contract renewals
Salesforce Revenue Cloud pros and cons
Pros:
- Keeps quoting data inside the same system your sales team already uses
- Connects quotes directly to opportunities and accounts in your CRM
- Includes approval routing for pricing exceptions
Cons:
- Requires significant customization to create buyer-facing website experiences
- Implementation timelines often extend to 12-18 months for complex configurations
- Limited visualization capabilities for configurable manufactured products
3. Tacton: A configuration engine for industrial equipment
Tacton offers constraint-based configuration for manufacturers of industrial machinery and equipment. The platform handles technical rules that govern which components work together and which combinations are valid.
Tacton focuses on the engineering side of configuration—making sure proposed products can actually be built. For marketing teams looking to improve website conversion and buyer guidance, you'll need to pair Tacton with front-end tools to create an engaging customer experience.
Tacton features
- Constraint-based rules: Validates configurations against engineering specifications
- Visual configuration: 2D and 3D product visualization for configured items
- CAD automation: Generates technical drawings from configuration outputs
Tacton pros and cons
Pros:
- Handles complex engineering constraints for industrial products
- Generates technical documentation from configuration data
- Validates that proposed products meet manufacturing requirements
Cons:
- Primarily designed for internal configuration teams rather than website visitors
- Limited guided selling or buyer qualification capabilities
- Implementation requires significant technical resources and configuration expertise
4. Infor CPQ: An ERP-adjacent tool for Infor customers
Infor CPQ connects directly to Infor's ERP systems, pulling product data and pricing from your existing infrastructure. For manufacturers already running Infor's back-end, this creates a unified data flow from configuration through order fulfillment.
The platform focuses on quote generation and sales team workflows. Creating engaging website experiences for buyers requires additional integration work beyond the core quoting functionality.
Infor CPQ features
- ERP connectivity: Syncs with Infor's manufacturing and distribution systems
- Quote management: Handles pricing, discounting, and proposal generation
- Product configuration: Rules engine for configurable products with option dependencies
Infor CPQ pros and cons
Pros:
- Connects directly to Infor ERP for real-time pricing and availability
- Reduces duplicate data entry between quoting and order systems
- Familiar interface for teams already using Infor products
Cons:
- Designed for internal sales use rather than buyer-facing websites
- Limited options for manufacturers not already on the Infor platform
- Does not include AI-driven buyer guidance or product discovery features
5. Expivi: A 3D visualization tool for product customization
Expivi offers 3D product visualization that lets buyers customize products and see real-time previews. The platform focuses on the visual experience of configuration—colors, materials, dimensions—displayed in an interactive viewer.
For manufacturers looking specifically at visualization capabilities, Expivi handles the "see what you're building" part of the buying journey. It doesn't include guided selling, lead qualification, or the AI-driven product discovery that helps buyers figure out what they need in the first place.
Expivi features
- 3D configurator: Interactive product customization with real-time rendering
- Augmented reality: Place configured products in real-world environments
- E-commerce integration: Connects to Shopify, WooCommerce, and other platforms
Expivi pros and cons
Pros:
- Creates interactive 3D previews of configured products
- Offers augmented reality viewing for placement visualization
- Integrates with common e-commerce platforms
Cons:
- Does not include guided selling or buyer qualification features
- Focuses on visualization rather than the full discovery-to-lead journey
- Limited capabilities for complex B2B manufacturer catalogs with thousands of SKUs
6. Zoovu: A product discovery assistant for retail catalogs
Zoovu offers product discovery and search functionality, helping buyers filter through catalogs using questions and attribute matching. The platform started in retail and consumer electronics, where buyers typically know their general category and need help narrowing options.
For manufacturers with complex configurable products, Zoovu's filter-based approach may not capture the nuanced requirements of industrial buyers. The platform focuses on narrowing existing SKUs rather than building configured solutions from component options.
Zoovu features
- Product discovery: Guided questions that filter catalog results based on buyer answers
- Search optimization: Natural language processing for product search queries
- Analytics dashboard: Data on buyer interactions and discovery patterns
Zoovu pros and cons
Pros:
- Helps buyers narrow product options through guided questions
- Includes analytics on buyer behavior and search patterns
- Works with existing product data without extensive restructuring
Cons:
- Designed for retail SKU catalogs rather than configured manufactured products
- Filter-based approach may not handle complex product dependencies
- Limited 3D visualization or configuration capabilities for customizable products
7. Epicor CPQ: A quoting tool for Epicor ERP users
Epicor CPQ connects to Epicor's manufacturing ERP system, creating a pathway from product configuration to production orders. The platform handles the quoting process for manufacturers already invested in the Epicor ecosystem.
Like other ERP-adjacent tools, Epicor CPQ is designed for sales team workflows rather than buyer-facing website experiences. Marketing teams looking to improve website conversion will need additional development to create an engaging front-end.
Epicor CPQ features
- ERP integration: Syncs configuration data with Epicor manufacturing systems
- Visual configuration: 2D and 3D product visualization during the quoting process
- Quote automation: Generates proposals with configured products and pricing
Epicor CPQ pros and cons
Pros:
- Connects directly to Epicor ERP for manufacturing data
- Includes visual configuration options during the quoting process
- Reduces rekeying between quote systems and production orders
Cons:
- Limited to manufacturers using the Epicor ERP platform
- Focuses on internal quoting rather than buyer-facing website experiences
- Does not include AI-powered guided selling or lead qualification
Comparison table: Oracle CPQ alternatives for manufacturer websites
| Platform | AI Guided Selling | 3D/AR Visualization | Lead Qualification | Dealer Deployment |
|---|---|---|---|---|
| Threekit | ✓ | ✓ | ✓ | ✓ |
| Salesforce Revenue Cloud | ✗ | ✗ | ✗ | ✗ |
| Tacton | ✗ | ✓ | ✗ | ✗ |
| Infor CPQ | ✗ | ✗ | ✗ | ✗ |
| Expivi | ✗ | ✓ | ✗ | ✗ |
| Zoovu | ✗ | ✗ | ✗ | ✗ |
| Epicor CPQ | ✗ | ✓ | ✗ | ✗ |
What makes guided selling different from traditional quoting tools?
Traditional quoting tools focus on the back end of the sales process—taking a configured product and generating a price. They assume someone already knows what they want. That works when a trained rep is on the phone guiding the conversation.
Guided selling starts earlier. It helps buyers who land on your website figure out what they actually need. Instead of presenting a catalog and hoping visitors find their way, a guided selling platform asks questions, understands requirements, and recommends specific solutions.
For manufacturers, this shift matters because buyers increasingly start their journey online. If your website can't answer "what do I need?" then you're either losing those visitors or putting that burden on your sales team and dealers.
Why do manufacturers need buyer guidance on their websites?
Most manufacturer websites are built to showcase products, not to sell them. A buyer who lands on a complex catalog and doesn't already know what they need will either leave or call a rep. The call takes 45 minutes. The lead arrives without context. The dealer doesn't know what to say.
Buyer guidance changes that dynamic. When your website asks the right questions and narrows options to specific recommendations, three things happen:
- Visitors convert instead of bouncing because they get answers
- Leads arrive with product selections, budget signals, and intent attached
- Dealers follow up because they have something specific to discuss
This is why Threekit focuses on guided selling as the foundation—not just visualization or quoting, but the entire journey from "I don't know what I need" to "here's my recommendation."
Why Threekit is the leading Oracle CPQ alternative for manufacturer websites
Oracle CPQ was built for a different era—one where sales reps controlled the buying process and customers waited for quotes. Today's B2B buyers expect to self-serve. They want to explore options, configure products, and understand what they're buying before talking to anyone.
Threekit meets that expectation by putting an AI agent on your website that replicates what your best salesperson does. It asks the right questions, understands complex product requirements, surfaces complete solutions, and hands off leads with full context attached.
The platform deploys in 90 days without replacing your existing systems. It works across your dealer network. And it was built by the team that created the enterprise quoting tools now used inside Oracle and Salesforce—so the complex configuration expertise is already built in.
If your manufacturer website gets traffic but not leads, or generates leads that dealers won't work, Threekit gives you a path to fix that.
Learn how Threekit can turn your website into your best salesperson →
FAQs about Oracle CPQ alternatives for manufacturer websites
What is an Oracle CPQ alternative?
An Oracle CPQ alternative is a platform that handles product configuration and quoting for manufacturers without using Oracle's system. These alternatives range from ERP-connected quoting tools to AI-powered guided selling platforms like Threekit that focus on buyer-facing website experiences.
Why are manufacturers looking for Oracle CPQ alternatives?
Many manufacturers need buyer-facing tools rather than internal quoting systems. Oracle CPQ was designed for sales teams, not website visitors. Threekit and similar platforms address the gap where buyers want to self-serve and explore products before engaging with sales.
Can I use a CPQ alternative without replacing my existing systems?
Yes. Threekit deploys in 90 days without requiring you to replace your ERP, CRM, or pricing tools. It sits in front of your existing systems and integrates with the data you already have, so your marketing team can move forward without waiting for IT to greenlight a multi-year infrastructure project.
What's the difference between CPQ software and guided selling?
CPQ software focuses on the quote—taking a known product and generating a price. Guided selling starts earlier, helping buyers figure out what product they need. Threekit combines both: guiding buyers to the right solution and then connecting that selection to your pricing systems.
How does Threekit improve lead quality for manufacturers?
Threekit's AI agent qualifies buyers during the discovery process, collecting product preferences, budget signals, and intent indicators. When a lead reaches your dealer, it arrives with specific products attached and context for the conversation—not just an email address.
Can I deploy an Oracle CPQ alternative across my dealer network?
Threekit supports dealer site deployment, so the same AI agent that runs on your manufacturer website can run on individual dealer sites. This puts your product expertise everywhere buyers are shopping, without requiring dealers to master your entire catalog.