Helping customers help themselves: a new age in B2B buying

Ulrich Lifestyle Structures sells modular buildings like sheds, garages and cabins. An industry leader, they partnered with Threekit to modernize and streamline their buying experience.

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A boom they couldn’t scale into

Modular buildings are in an industry boom with more people wanting to customize their own shed, playhouse or free-standing office.

But taking advantage of this increased demand proved challenging for Ulrich as they relied on direct contact with a salesperson to complete transaction. They needed a solution to streamline and empower buyers to build and buy their own custom structures online.

Self-serve configuration, wired straight into manufacturing

Ulrich turned to Threekit, not just because of our expertise in 3D configuration, but because we had a platform to manage all the complex business rules and logic necessary to guide an end user through the customization experience.

Additionally, we plugged directly into their manufacturing process, providing the data to create documentation (sales BOM, assembly instructions and cut sheets) to kick-start manufacturing.

The experience gives the buyer the ability to purchase on the spot or sends a highly-qualified lead to a sales representative who can follow up immediately.