How A-dec turned a premium, deeply configurable equipment line into an AI sales agent - one that designs the whole room from a sentence or a photo.
The Result: Hours → seconds. Time for a salesperson to produce a complete operatory configuration that matches a customer's needs, functionally and aesthetically
“A-dec is a brand that's very well respected in the dental industry. It's built on demonstrating, over time and consistently, a superior customer experience. We have to offer premium experiences.”
Rob Ayers, Senior Manager of Digital and AI, A-dec
“Working with Threekit allowed us to create something much more flexible, sustainable, and far more engaging - fun, interactive. It's highly useful for sales, highly useful for education, and it's fantastic when you don't have physical product.” — Rob Ayers, Senior Manager of Digital and AI, A-dec
The AI Color Concierge. A dentist or dealer describes what they want in plain language - clean and modern, upscale, pediatric colors - and the agent configures the entire space: materials, colors, and finishes across cabinets and surfaces. Then it explains why that design fits their needs. Not just what. Why.
Photo-to-configuration. A dental office short on time skips the site visit. They take a few pictures of their current operatory, upload them, and the agent instantly produces a matching configuration - functionally (delivery system, lights, cabinets, chair) and aesthetically (colors, materials, finishes).
Both run on A-dec's Threekit visual configurator, where sales teams, dealers, and dentists build the full operatory - not one product at a time.
Feedback from A-dec's sales force and dealer network keeps coming back favorable - and usage keeps climbing.
The agent does the heavy lifting on configuration. The rep applies judgment, tweaks, and closes.
A complete, visual operatory - no showroom unit, no site visit required.
The same experience that sells the room teaches the product line - to dealers and dentists alike.
A customer forward-facing presence that holds the bar A-dec's brand is built on.
“AI helps you work smarter, not harder. If I can do it with AI and the color concierge and get it 70% of the way there, then I tweak it. I think we're on the front end of figuring out just how powerful this is.”
Rob Ayers, Senior Manager of Digital and AI, A-dec
