Case Study
A-dec found a way to design a dental operatory in seconds.
How A-dec turned a premium, deeply configurable equipment line into an AI sales agent - one that designs the whole room from a sentence or a photo.
"A-dec is a brand that's very well respected in the dental industry. It's built on demonstrating, over time and consistently, a superior customer experience. We have to offer premium experiences."
Solution
An AI sales agent with two ways in.
"Working with Threekit allowed us to create something much more flexible, sustainable, and far more engaging - fun, interactive. It's highly useful for sales, highly useful for education, and it's fantastic when you don't have physical product."
Rob Ayers, Senior Manager of Digital and AI, A-dec
The AI Color Concierge. A dentist or dealer describes what they want in plain language - clean and modern, upscale, pediatric colors - and the agent configures the entire space: materials, colors, and finishes across cabinets and surfaces. Then it explains why that design fits their needs. Not just what. Why.
Photo-to-configuration. A dental office short on time skips the site visit. They take a few pictures of their current operatory, upload them, and the agent instantly produces a matching configuration - functionally (delivery system, lights, cabinets, chair) and aesthetically (colors, materials, finishes).
Both run on A-dec's Threekit visual configurator, where sales teams, dealers, and dentists build the full operatory - not one product at a time.
The Results
More adoption, more excitement, more usage, more traffic.
Feedback from A-dec's sales force and dealer network keeps coming back favorable - and usage keeps climbing.
Smarter, not harder
The agent does the heavy lifting on configuration. The rep applies judgment, tweaks, and closes.
Selling without physical product
A complete, visual operatory - no showroom unit, no site visit required.
Visualization and education in one
The same experience that sells the room teaches the product line - to dealers and dentists alike.
A premium experience, at digital scale
A customer forward-facing presence that holds the bar A-dec's brand is built on.
"AI helps you work smarter, not harder. If I can do it with AI and the color concierge and get it 70% of the way there, then I tweak it. I think we're on the front end of figuring out just how powerful this is."