Case study

Beauty and utility, customized in real time

Coalesse — a Steelcase Company — creates workplace furnishings that blend beauty and utility. Product customization sparks Coalesse buyers to engage on a deeper level.

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Company profile

Industry Workplace Furnishings
A Steelcase company Coalesse
Product LessThanFive Chair
Experience Any device, real-time

Features used

  • 3D Configuration
  • Customization
  • Personalization
  • Custom Graphics & Logos
  • Color Gradients
  • Matte & Glossy Materials
  • Real-Time Rendering
  • Any Device
“A great way for our brand to engage customers in the design process.”

Sherrie Willson · Digital Marketing Manager, Steelcase Inc.

Background

An extraordinary chair deserved creative freedom

Coalesse wanted to inspire customers and spark creative freedom for their extraordinary LessThanFive Chair.

The solution required an intuitive user experience that guides consumers through the design process, allowing for custom graphics, logos, and color gradients to be altered and rendered in real-time.

Solution

A sales tool that is also a design tool

Providing an exceptional online shopping experience meant customers must be able to easily configure their orders from any device in real-time.

Threekit enabled Coalesse and Steelcase to launch the LessThanFive Customizer,, a robust sales and design tool that offers customers a high degree of creativity and flexibility.

In a collaborative effort with the internal product design and branding team at Steelcase, we worked to ensure the Customizer would exceed expectations set out by the Coalesse team.

01

An intuitive experience that guides consumers through the design process

02

Custom graphics, logos and color gradients, rendered in real-time

03

Configure an order easily from any device, in real time

04

Matte or glossy materials — down to the reflections off carbon fibre

“I so appreciate Threekit's speedy response and great customer service in addressing our various customer needs.” Said Sherrie Willson, Digital Marketing Manager at Steelcase Inc.

Product experience

Design a chair, in real time

Configuration, customization, and personalization

This video shows Steelcase using Threekit's 3D Configuration, customization, and personalization features so that a buyer can design a chair in real-time, including adding any color, any uploaded design print, and matte or glossy.

Outcome

The power in the hands of their customers

LessThanFive Chair configured in the Customizer
“Threekit's customization tool created a great way for our brand to engage customers in the design process,”
Sherrie Willson, Digital Marketing Manager, Steelcase Inc.

From custom fading colors, down to the reflections from the glossy carbon fibre material, the LessThanFive Customizer puts the power in the hands of their customers and consistently delivers perfect results.

We are honored to work alongside the brand and integration team at Steelcase and the dedicated members of Conduit Studios to build, deliver, and support the LessThanFive Customizer.

Coalesse is among a growing list of companies that rely on Threekit to deliver an exceptional ecommerce experience.

Our interactive 3D product configurator boosts sales and customer confidence all while shortening your sales cycle.

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See Threekit live against your own products — real-time 3D customization, uploaded graphics and logos, materials and finishes, on any device.

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