Case Study

One-of-a-kind orders, quoted at scale

Oak Beams & Frames Direct prepared to ramp up production of their bespoke structures, but faced an important question: how do we build and quote one-of-a-kind orders at scale?

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Company profile

Industry Building Materials
Product Bespoke oak-framed buildings
Storefront Shopify
Deployed Truss + Garage builders

Features used

  • Parametric Configuration
  • Configure Price Quote (CPQ)
  • Volume-Based Pricing
  • Real-Time 3D
  • Slider-Driven Dimensions
  • Shopify Integration
  • 3D Product Configurator
Weeks to minutes

Design-and-quote lead time on a custom project, cut from several weeks to minutes — a personalized quote generated on the customer's own screen.

Background

A quote that took weeks, and a team

Oak Beams & Frames Direct, a manufacturer of luxury bespoke oak-framed buildings, needed a configure-price-quote (CPQ) solution that could capture unique design specifications and generate a personalized quote in minutes — a process that currently took several weeks and tied-up valuable human resources.

The configuration and quoting process had to be facilitated through their existing Shopify store.

Solution

A dynamic product needs dynamic geometry

Creating the visuals for a dynamic product required a unique 3D modeling solution.

Threekit's Parametric Configuration feature made it possible to precisely adjust the length, width, pitch, and curve of each piece without hindering performance.

User-friendly sliders give customers full control to dial-in their unique requirements and see the product update in real-time. Each incremental change gets reflected in the quoted price, thanks to dynamic volume-based pricing calculation tied into Oak Beams' existing Shopify products.

01

Length, width, pitch and curve adjusted precisely — without hindering performance

02

User-friendly sliders, with the product updating in real-time

03

Dynamic volume-based pricing on every incremental change

04

Tied directly into Oak Beams' existing Shopify products

Product experience

Two configurators, priced live

In addition to the Truss Configurator, Threekit partnered with Oak Beams for their “Design Your Own Garage”.

Truss configurator

This video shows how a buyer on Oak Beams can choose various types of products and then - using Threekit's parametric configuration feature - is able to change aspects like roof pitch, wall depth, and 10 other features. In real time, the truss is configured and - using Threekit's Configure Price Quote (CPQ) features - the truss is priced in real-time for the buyer or website visitor.

Design your own garage

In this video, a buyer can configure a garage by changing the number of bays, the roofing structure, doors, and more -- all in real time using the Threekit 3D Configurator with parametric configuration and real time pricing via CPQ.

Outcome

From naught to finished in minutes

Oak Beams configurator with live pricing
“The fact a customer can go from naught to a fully-personalized product in minutes is a testament to the value of 3D configuration. Previously, our lead time to design and quote a custom project was several weeks. With the help of ThreeKit, we've cut that down to minutes.”
Kat Hamilton, Head of Marketing, Oak Beams & Frames Direct

Oak Beams finally found the answer they were looking for: a highly-personalized and user-friendly customization experience tied into Shopify. The result meant a consistently shorter sales processes and more satisfied and engaged customers.

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See Threekit live against your own products — parametric geometry, slider-driven dimensions, and real-time CPQ pricing on the storefront you already run.

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