Instant impact: how Therma-Tru changed the game with their latest product launch

Therma-Tru is a leading entry door manufacturer and subsidiary of Fortune Brands Innovations.

Therma-Tru Veris Collection door visualizer, 3D and AR

Breaking into a crowded market

Therma-Tru was looking to break into the large door and patio door market with the Veris Collection; a suite of doors that includes pivot and hinged entry doors as well as folding and sliding glass doors.

The launch was a huge opportunity for them to deliver an innovative product to a crowded market and they wanted a way to get buyers inspired and engaged with their amazing product offerings.

A configurable door visualizer for the entire collection

Therma-Tru teamed up with Threekit to create a configurable door visualizer for their entire Veris Collection.

The configurable door visualization experience allows customers to immediately see a full-scale representation of their door, including different glass options, colors, and hardware, in 3D and augmented reality (AR).

For their enterprise architecture, Therma-Tru used Paradigm for product configuration rules and logic, and it was important for Threekit to be able to integrate and leverage Paradigm to ensure fluidity and accuracy in the quoting and buying process.

The immersive solution creates an incredible product experience and eliminates any confusion or uncertainty about the final product's size or selected options for end customers.