How Andersen partnered with Threekit to turn a complex product portfolio into a guided AI experience grounded in product data, business rules, and real customer needs.
Andersen Windows & Doors has spent more than 120 years building a trusted brand and a deeply customizable product line. That depth is a major reason customers choose Andersen. It’s also what can make the buying journey hard.
Homeowners, architects, contractors, and dealers all need guidance. But they don’t need the same guidance. A homeowner may be looking for inspiration and ideas for windows in a specific room for a big project they’re just starting. An architect may care about design intent and code requirements. A contractor may need confidence in installation. A dealer may need to support the sale.
For Andersen, the priority was bigger than improving a single website tool. The goal was to make the company easier to do business with.
Before Threekit, Andersen’s website tools relied on basic filters. They helped narrow the path, but they couldn’t fully support the nuance of the catalog or the wide range of customer questions behind every project.
“After 120 years, Andersen knows how to build a lot of different things. Even though that customization is a great benefit, it almost becomes more overwhelming than just having standard offerings. You have to help people articulate what they need, then match that for them.”
Julie Benton
Director of Digital Marketing, Andersen
“A huge thank you to our partners at Threekit for being true collaborators. From AI training and data modeling to UX and ongoing optimization, this partnership helped us move faster and smarter."
Director of Digital Marketing, Andersen
