Threekit Blog | Visual Commerce (28)

Product Configurator

Oct 25, 2019 Marc Uible

Furniture brands: If you’re not doing these 4 things, you’re probably losing money

It's said that furniture is one of the hardest things to shop for because of all the considerations—size, finish, colorway, durability…the list goes on. That’s why furniture retailers have to provide the best shopping experience possible, or risk losing out. These 4 tips ensure furniture brands will stay on top of their game.

Virtual Photographer

Oct 24, 2019 Svetla Pavlova

6 Ways Better Product Imagery Can Help Improve Your CX

As any eComm marketer knows, better customer satisfaction has long been correlated with higher revenue and greater profitability, and these are numbers you have the power to impact. When your customers can’t come into your brick and mortar store to shop, improvements to your online customer experience take on a new sense of urgency.

Augmented Reality

Oct 23, 2019 Ben Houston

Should you use the USD and USDZ 3D file formats?

If you're wondering whether you should use the USD, USDZ and USDA 3D file formats, the answer is that it depends on what you're using it for. There are pros and cons to consider.

Virtual Photographer

Oct 11, 2019 Ben Houston

CGI 101: Team Structure and Roles

Building any effective team from the ground up is a process. CGI teams have their own challenges, as they’re often comprised of generalists who cross multiple disciplines, as well as team members who specialize in one area.

Product Configurator

Aug 26, 2019 Ben Houston

Product Visualization: Interactive 3D vs Virtual Product Photography

Product Configurator

Aug 12, 2019 Ben Houston

Personalization, Customization, Configuration: An Intro for eCommerce Marketers

In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities—and do it well—can expect an ROI on marketing spend of 500 to 800%.

Virtual Photographer

May 13, 2019 Slava Kovelman

Threekit partners with Magento to Deliver 3D Commerce for Merchants

Threekit partners with Magento We are excited to announce our partnership with Magento, an Adobe Company, the worldwide leader in Cloud Digital Commerce Innovation, to expand its offering to Magento Commerce merchants. Through this strategic partnership, Magento Commerce merchants can now take full advantage of Threekit’s platform features, which include a 3D product configurator, interactive 3D, virtual product photography, and interactive product tours. Additionally, powerful augmented reality (AR) and virtual reality capabilities allow customers to preview their customizations before making purchases. By using the Threekit Platform and showing consumers exactly what they're buying, brands can see a 40 percent increase in online conversions and an 80 percent reduction in online returns.

Augmented Reality

Apr 29, 2019 Ben Houston

The State of Augmented Reality in eCommerce

We know that in today's visual economy, consumers are hungry for AR technology. In fact, 71.5% say that AR is the “future technology they are most eager to use.” But the truth is, augmented reality (AR) on the web may not be as far into the future as some think. It's a complex story because the underlying technology for AR on the web is not yet mature.

Virtual Photographer

Apr 9, 2019 Ben Whitmer

What Is 3D Rendering?

There’s a good chance you’ve seen a 3D-rendered image today. Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, you’re likely to come across images created by the process known as 3D rendering. In fact, 3D-rendered images have become an important form of visual content for marketers, advertisers, content producers, and others.