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Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

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3d Product Images

glTF vs FBX: Which format should I use?

FBX vs. glTF: What is the difference between these 3D model file formats and which fits best into your workflow? Both are widely used and can store 3D models. But it's their differences that guide their applications.
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Threekit 3D & AR Dictionary

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Should you use the STEP file format?

Should you use the STEP/STP 3D file format? As is the case with all 3D file formats, it depends on what you're trying to do. In this article, we'll discuss the strengths and weaknesses of the STEP file format so you can decide if it's right for the task at hand.
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OBJ 3D File Format: When Should You Use It?

The Wavefront OBJ 3D format is the most widely adopted 3D model storage format. Understanding when and how to use it is essential to getting the most out of it.
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When Should You Use the FBX 3D File Format?

What is the FBX file format, and is it the file type you need? Read on to find out what it is, and more importantly, when you should use it.
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Should you use the USD and USDZ 3D file formats?

If you're wondering whether you should use the USD, USDZ and USDA 3D file formats, the answer is that it depends on what you're using it for. There are pros and cons to consider.
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glTF: Everything You Need to Know

It’s a hotly debated topic when it comes to rendering 3D assets: Which file format is the “right” one? There are pros and cons depending on the user and intended application, and updates and innovations are cropping up all the time. This is the first in a 10-part series: "Ben Houston's Ultimate Guide to 3D File Formats." Over the next several weeks, we’ll be laying out the options, considerations, and necessary context to help you make the right file type choice for your needs. Ben Houston's Ultimate Guide to 3D File Formats Part 1: glTF Part 2: USD/USDZ Part 3: FBX 3D Part 4: OBJ 3D Part 5: STEP Part 6: glTF v. FBX 3D There is a new rich 3D model format in town called glTF, and it has been rising in prominence. This article will tell you everything you need to know about glTF, including what it is, why it was developed, and who is using it.
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What Is 3D Rendering?

There’s a good chance you’ve seen a 3D-rendered image today. Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, you’re likely to come across images created by the process known as 3D rendering. In fact, 3D-rendered images have become an important form of visual content for marketers, advertisers, content producers, and others.
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What is a 3D configurator?

Interactive product experiences are increasingly becoming a customer expectation in today's visual economy, but there are specific applications for each variety. A 3D product configurator is especially useful to show customization. So, what is a 3D configurator, and could it be right for your products?
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A simple guide to high performing 3D models for e-commerce

You may be asking yourself, “What gives? I’ve been watching movies in 3D for over 20 years—performance is an issue with 3D?”
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