Field notes on AI guided selling.

The importance of customer experience in eCommerce cannot be over-emphasized. Why? Because without staff or a brick-and-mortar structure, online shoppers form their opinions of a brand based on their journey through its website. The pandemic completely transformed every area of life, including shifting shopping habits from traditional in-store visits to primarily digital experiences.

With this partnership, smart companies can develop immersive, visual digital experiences that engage visitors, boost conversions, and transform their businesses.

Augmented reality is becoming far more than a fun toy. Today, augmented reality is an invaluable tool for businesses. High-quality 3D visuals have seen a growing demand in eCommerce for at least the past decade but the pandemic caused consumer expectations to spike and they’re here to stay. During quarantine, shoppers were forced to do nearly all of their browsing and buying from home. Brands stepped up to provide them with highly detailed, photorealistic 3D product visuals raising the bar for every player in the digital marketing game. Some brands went a step further and designed augmented reality experiences enabling customers to view products in their spaces in real-time. Today, the competition is a short keyword search away and consumers have voiced their preference for brands offering AR for ecommerce. In fact, a recent study found that 66% of shoppers said augmented reality increased their confidence that they were buying the right product. So it’s clear that augmented reality can increase customer confidence, and therefore boost sales, but how can businesses go about designing and deploying an augmented reality solution? Fortunately, with rising demand has come new opportunities to incorporate augmented reality into your marketing plan. There are multiple avenues to that end of varying levels of complexity. Let’s take a look at a few options.

Consumers today are craving highly visual online shopping experiences. Showcasing products in real-life environments via augmented reality (AR) certainly seems like it would meet that criteria. But is AR an effective tool for eCommerce? We’ve all seen AR apps used to share fun, whimsical animations with friends and family but AR has far more potential than a few laughs. Think about it. With high-quality 3D visuals, AR gives consumers a chance to envision real, tangible products right in their own space. This gives them even more confidence than being able to browse a store’s physical inventory at a brick-and-mortar location.

In digital marketing, Augmented Reality (AR) has been all the rage for quite some time now, and for good reason. But what’s the best AR app for eCommerce? There are plenty of variables to take into consideration when rating the AR apps available to digital marketers but before we dive in, let’s take a look at what AR is and why it’s so critical for eCommerce today.

At Threekit, we help our clients build amazing eCommerce customer experiences mostly because it's really fun to watch it transform our clients' online business. We don't do it for recognition, but we'd be lying if we said it doesn't feel nice to be appreciated. That's why we were thrilled today to see our collaboration with TaylorMade Golf featured in an article by ZDNet contributor and Salesforce Evangelist Brian Solis called "2021: The year that 3D and augmented reality for commerce cashes in."

In many ways, golf is the most personal sport. Among the ten most popular sports in the world, it's the only one you can play by yourself. Every swing is different, but for far too long, everyone has had access to essentially the same clubs. Most amateur golfers test a few different brands and go with the one that works best, but the pros have essentially always relied on fully custom clubs to optimize their performance. TaylorMade is bringing that customization experience to every golfer with their all new builder for their all new SIM2 driver, powered by Threekit.

Posted here is an excerpt of a new piece by Threekit's VP of Marketing, Marc Uible entitled: "Gradually, and then Suddenly." In the piece, Marc outlines a number of key facts drawn from validated research into customer and business behavior online. From those facts, he shows an inevitible consequence: the coming proliferation of online customer experiences powered by high-end 3D visuals and augmented reality applications. Marc shows a number of compelling examples of brands leading on the edge of this trend and invites all brands to consider how they can ride this wave and not be capsized by it.

Moët Hennessy Louis Vuitton, more commonly known as LVMH, is the company behind many of the world's largest and most successful luxury retail brands including Louis Vuitton, Dior, and Sephora. As part of their effort to identify and support emergent brands, LVMH runs an accelerator program in Paris called "Les Maison des Startups."

Wordpress is an incredibly simple and fast way to get content online, but it's not typically used to provide the most high-end custom experiences on the web. So, I wouldn't blame you for not expecting it to fully support higher-end visual configurators. But, thanks to a few handy integration options, brands can offer robust product customization experiences on their Wordpress sites. Here's how:

It's no secret that allowing customers to customize their products boosts sales (pssst... that's why they call them 'custom'ers). But the more configuration a product customizer allows, the more complicated the logistics become and the harder it gets to show customers great visuals of exactly what they'll be buying. Those problems can get even more difficult when you’re integrating your catalog within an existing framework with its own rules, like a Shopify store.