Visuals Make a Difference

At Threekit we believe that visuals make a difference—and not just for our customers’ business results.

eCommerce product returns have a significant impact on the health of our planet. We are committed to helping reduce preventable returns through better visual experiences.

Better product visuals mean less product returns…

40 ^%

The reduction in returns when an online retailer provides adequate product visualization

76 ^%

of online shoppers say they would return or exchange online purchases less often if online retailers provided more accurate product images and details

..And that’s good news for the environment. Today returns create:

5 ^Billion

lbs of waste in product and packaging annually

15 ^Million

tons of CO2 emissions annually

82%

of Americans believe online retailers have a responsibility to do all that they can to reduce purchase returns due to the negative impact processing a return has on the environment.

Today’s customers believe that retailers need to do more to reduce returns...

So Threekit is committing to the cause with our Visuals Make a Difference Guidelines. Retailers should:

Show 8+ different images per product page
Support web-based 3D customization and configuration
Support augmented reality where applicable (particularly in the furniture, electronics and home goods categories)

Threekit will also provide a free Product Visuals Assessment to any retailer that wants to make sure they’re doing all they can to prevent returns.

Sources: https://www.optoro.com/2018-impact-report/; The Harris Poll Survey December 9-11, 2019; https://www.emarketer.com/content/online-shoppers-expectations-for-visual-merchandising-rises-dramatically; “10 Ways 360° & 3D Spin Photography Increase Sales: https://www.slideshare.net/MollyPfister1/top-ten-sales-white-paper