An Endless Aisle of Suiting: How Tailored Brands Transformed its Custom Sales Experience
With 1000+ stores across North America, Tailored Brands sought to elevate its custom suit program. The brand was looking to create a game-changing customer experience where shoppers could get inspired, navigate, and buy custom suits. But, with more than 100 high-quality fabric choices and dozens of suit customization options, from lapels to linings, there were thousands of possible configuration options.
When Tailored Brands selected Threekit as their visual commerce solution, they unlocked three key capabilities:
Stunning visualization at scale: Threekit delivered visualization so customers could navigate the entire Tailored Brands custom suit catalog, each in 10 different angles; enabling customers to see their custom creations in exquisite detail.
Extensive apparel options: Threekit also helped Tailored Brands expand their profile of customization options, including custom digitally printed linings, dress shirts, and more.
Guided Selling: Client advisors use Threekit on an iPad in store, to assist customers who are navigating a wide variety of decisions to make the right decision, including selecting model details, fabrics, and linings.
Tailored Brands’ customers now enjoy a seamless, visually captivating, and personalized journey when creating custom suits and shirts. John Tighe, President of Tailored Brands, stated, “We dress people for the most important moments in their lives, and I firmly believe the tailored clothing options we offer along with Threekit’s solutions create that seamless, omnichannel experience our customers expect.”
Increased average order value by 30%
Tailored Brands had a hunch that customers would buy more when they were actually able to experience all the extensive options and accessories...and their hunch proved correct. By enabling this first class customization experience, Tailored Brands has driven a 30% increase in incremental sales. Plus, the ability to add options to their collection as it grows will continue to drive efficiency across the organization.