Field notes on AI guided selling.

3D customizers are growing more popular as news spreads that almost half of shoppers want product customization options. Owners of Shopify stores and other eCommerce stores are realizing they could implement a pricing increase, as many consumers feel that customizable products are worth more.

Like consumer shoppers, B2B shoppers have shifted course to making many purchases online. Although the practice of online shopping through tools like a visual configurator was already gaining popularity in B2C markets, the growth of online B2B sales also increased radically during the pandemic.

Augmented reality in eCommerce has changed the way we shop. Gone are the days of having to close your eyes and imagine what a new leather sofa, industrial workstation or oversized oak table would do for your living space.