Field notes on AI guided selling.

When you operate a BigCommerce website, there are plenty of ways you can appeal to your customer to make additional purchases on top of their original purchase. One tool that can help you do that is a BigCommerce product configurator.

Virtual reality (VR) and augmented reality (AR) give shoppers the ability to immerse themselves in the online shopping experience, unlike any other technology. But virtual photography is the first step to optimize these experiences and enable total immersion.

With the recent health crisis pushing retailers to expand their brick-and-mortar stores online, Shopify merchants have to rethink their strategies to fend off new competitors and boost sales. Virtual sales through 3D product customization is emerging as an ideal differentiator that unlocks sales opportunities for Shopify merchants. According to Shopify's internal data, leveraging 3D and AR can increase conversion by up to 250%.