Field notes on AI guided selling.

Every so often, product marketing experiences an epic breakthrough—and in a few short years, consumers can’t imagine shopping without it. Take, for example, Amazon’s “Look Inside” feature for the books they sell. There was once a time when shoppers accepted the fact that they couldn’t glance at the contents of a book before purchasing it online. Today? That idea is unthinkable.

Product customization software gives customers the ability to customize products to better meet their own preferences and requirements. They’re intuitive and fun to use and they can form a central part of any e-commerce seller’s customer experience strategy.