If you're running a manufacturer website, you know the problem: buyers land on your site, can't figure out what they need, and leave. Or they call your sales team and spend 45 minutes on what should be a five-minute conversation.
We evaluated these platforms based on criteria that matter to marketing and e-commerce leaders at manufacturing companies:
Your website should be your highest-traffic salesperson. Right now, it probably isn't. Threekit changes that by putting an AI sales agent on your site that does what your best rep does—asks questions, narrows options, identifies the complete solution, and hands off a qualified lead.
This isn't a chatbot that just answers FAQs. Threekit's AI platform reasons, recommends, and guides. Think about what happens when you describe your project needs in plain language—the agent asks follow-up questions, then makes a specific recommendation based on your catalog, business rules, and pricing logic.
For manufacturers selling complex, configurable products through dealers and distributors, Threekit delivers leads with product selections, budget signals, and buyer intent already attached. That means your dealers call with something to say—and they actually make those calls.
Threekit was built by the creators of BigMachines (Oracle CPQ) and SteelBrick (Salesforce CPQ), bringing 25+ years of enterprise selling experience to a platform designed for modern buyer expectations.
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Cons:
Salesforce Revenue Cloud offers configure-price-quote functionality that lives inside the Salesforce CRM. If your sales team already works in Salesforce every day, this keeps quoting workflows in a familiar environment.
The platform handles product configuration, pricing rules, and quote generation. However, it's primarily designed for internal sales teams rather than buyer-facing website experiences. You'll need additional development work to create a guided buying journey on your manufacturer website.
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Tacton offers constraint-based configuration for manufacturers of industrial machinery and equipment. The platform handles technical rules that govern which components work together and which combinations are valid.
Tacton focuses on the engineering side of configuration—making sure proposed products can actually be built. For marketing teams looking to improve website conversion and buyer guidance, you'll need to pair Tacton with front-end tools to create an engaging customer experience.
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Infor CPQ connects directly to Infor's ERP systems, pulling product data and pricing from your existing infrastructure. For manufacturers already running Infor's back-end, this creates a unified data flow from configuration through order fulfillment.
The platform focuses on quote generation and sales team workflows. Creating engaging website experiences for buyers requires additional integration work beyond the core quoting functionality.
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Expivi offers 3D product visualization that lets buyers customize products and see real-time previews. The platform focuses on the visual experience of configuration—colors, materials, dimensions—displayed in an interactive viewer.
For manufacturers looking specifically at visualization capabilities, Expivi handles the "see what you're building" part of the buying journey. It doesn't include guided selling, lead qualification, or the AI-driven product discovery that helps buyers figure out what they need in the first place.
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Zoovu offers product discovery and search functionality, helping buyers filter through catalogs using questions and attribute matching. The platform started in retail and consumer electronics, where buyers typically know their general category and need help narrowing options.
For manufacturers with complex configurable products, Zoovu's filter-based approach may not capture the nuanced requirements of industrial buyers. The platform focuses on narrowing existing SKUs rather than building configured solutions from component options.
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Epicor CPQ connects to Epicor's manufacturing ERP system, creating a pathway from product configuration to production orders. The platform handles the quoting process for manufacturers already invested in the Epicor ecosystem.
Like other ERP-adjacent tools, Epicor CPQ is designed for sales team workflows rather than buyer-facing website experiences. Marketing teams looking to improve website conversion will need additional development to create an engaging front-end.
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| Platform | AI Guided Selling | 3D/AR Visualization | Lead Qualification | Dealer Deployment |
|---|---|---|---|---|
| Threekit | ✓ | ✓ | ✓ | ✓ |
| Salesforce Revenue Cloud | ✗ | ✗ | ✗ | ✗ |
| Tacton | ✗ | ✓ | ✗ | ✗ |
| Infor CPQ | ✗ | ✗ | ✗ | ✗ |
| Expivi | ✗ | ✓ | ✗ | ✗ |
| Zoovu | ✗ | ✗ | ✗ | ✗ |
| Epicor CPQ | ✗ | ✓ | ✗ | ✗ |
Traditional quoting tools focus on the back end of the sales process—taking a configured product and generating a price. They assume someone already knows what they want. That works when a trained rep is on the phone guiding the conversation.
Guided selling starts earlier. It helps buyers who land on your website figure out what they actually need. Instead of presenting a catalog and hoping visitors find their way, a guided selling platform asks questions, understands requirements, and recommends specific solutions.
For manufacturers, this shift matters because buyers increasingly start their journey online. If your website can't answer "what do I need?" then you're either losing those visitors or putting that burden on your sales team and dealers.
Most manufacturer websites are built to showcase products, not to sell them. A buyer who lands on a complex catalog and doesn't already know what they need will either leave or call a rep. The call takes 45 minutes. The lead arrives without context. The dealer doesn't know what to say.
Buyer guidance changes that dynamic. When your website asks the right questions and narrows options to specific recommendations, three things happen:
This is why Threekit focuses on guided selling as the foundation—not just visualization or quoting, but the entire journey from "I don't know what I need" to "here's my recommendation."
Oracle CPQ was built for a different era—one where sales reps controlled the buying process and customers waited for quotes. Today's B2B buyers expect to self-serve. They want to explore options, configure products, and understand what they're buying before talking to anyone.
Threekit meets that expectation by putting an AI agent on your website that replicates what your best salesperson does. It asks the right questions, understands complex product requirements, surfaces complete solutions, and hands off leads with full context attached.
The platform deploys in 90 days without replacing your existing systems. It works across your dealer network. And it was built by the team that created the enterprise quoting tools now used inside Oracle and Salesforce—so the complex configuration expertise is already built in.
If your manufacturer website gets traffic but not leads, or generates leads that dealers won't work, Threekit gives you a path to fix that.
Learn how Threekit can turn your website into your best salesperson →
An Oracle CPQ alternative is a platform that handles product configuration and quoting for manufacturers without using Oracle's system. These alternatives range from ERP-connected quoting tools to AI-powered guided selling platforms like Threekit that focus on buyer-facing website experiences.
Many manufacturers need buyer-facing tools rather than internal quoting systems. Oracle CPQ was designed for sales teams, not website visitors. Threekit and similar platforms address the gap where buyers want to self-serve and explore products before engaging with sales.
Yes. Threekit deploys in 90 days without requiring you to replace your ERP, CRM, or pricing tools. It sits in front of your existing systems and integrates with the data you already have, so your marketing team can move forward without waiting for IT to greenlight a multi-year infrastructure project.
CPQ software focuses on the quote—taking a known product and generating a price. Guided selling starts earlier, helping buyers figure out what product they need. Threekit combines both: guiding buyers to the right solution and then connecting that selection to your pricing systems.
Threekit's AI agent qualifies buyers during the discovery process, collecting product preferences, budget signals, and intent indicators. When a lead reaches your dealer, it arrives with specific products attached and context for the conversation—not just an email address.
Threekit supports dealer site deployment, so the same AI agent that runs on your manufacturer website can run on individual dealer sites. This puts your product expertise everywhere buyers are shopping, without requiring dealers to master your entire catalog.