The deepest bench of leaders in the index, where visible pricing and a real configurator are simply how the best sites compete.
Baths and kitchens are bought as rooms, not parts, and they close through a showroom. American Standard's Room Planner and Sub-Zero's Reveal save the whole space for the people who finish the job, which is how the category actually sells.
This is a months-long, multi-party decision. Zurn's inSpec is the model: one build, visible to everyone who has to agree on it.
Every leader in the category shows a price, and it is what lets a buyer budget before the showroom. One move among several here, but the one the middle of the pack is most consistently missing.
They keep the buying group aligned. A save-and-share project room (Zurn’s inSpec is the model) carries the build across the homeowner, the designer, and the dealer.
They make the showroom’s job easier. A configured, saved room arrives at the dealer as a real project, so the consult starts from the buyer’s plan instead of a blank counter conversation.
This is how Threekit's AI Sales Agent works: grounded in your catalog, configuration rules, knowledge base, and design content, and pointed at the way this vertical actually sells.
A homeowner uploads bathroom photos and a saved inspiration screenshot; a designer uploads the floor plan PDF. Or a quiz: rough-in locations, budget, finish direction.
The agent assembles a valid suite — faucet, fixtures, and the valve trim that actually matches the rough-in behind the wall — explains the compatibility, and scores its confidence on each piece.
“Swap brushed nickel to matte black across the whole room.” One instruction, the entire configured space updates, and the saved project survives the months this decision takes.
The homeowner, the designer, and the showroom work one project room, the way Zurn’s inSpec already proves the category wants. Everyone agrees before anyone drives anywhere.
A showroom-ready quote, a spec package for the designer, and ERP-ready SKUs for the order desk. The consult starts from the buyer’s plan, not a blank counter conversation.
This index measured where the path to a sale breaks: the handoff that arrives blank, the configurator that never reaches a quote, the seller and the dealer working from different answers. Threekit's AI Sales Agent closes that gap. It takes your catalog, configuration rules, knowledge base, and design content and turns it into an expert seller that guides your reps, your channel, and your customers to the same right answer — configured, qualified, and routed with full context. Deploy on your website, in your channel portal, or with your reps.