One brand turned the entire design-and-buy journey into a website. The rest of the category still runs it through the showroom.
Custom cabinetry installs through a dealer, so a design that arrives with the lead lets the dealer quote the real project instead of starting from a blank page. For most sites here, it is the one piece still missing, and the one the channel feels most.
This is a designed, multi-party purchase. A project everyone can see keeps the consult aligned and saves the dealer from re-gathering what the site already knows.
The purchase is a designed one, and the brands that moved planning online (ClosetMaid, California Closets) sit at the top of the field. A guided start qualifies the lead before the showroom appointment.
They move the consult onto the website. A planner or configurator turns a showroom-only start into a self-serve one, the shared move at the top of the category.
They hand the channel a working file. A saved, guided design that routes to the dealer or installer turns a cold inquiry into a quotable project.
This is how Threekit's AI Sales Agent works: grounded in your catalog, configuration rules, knowledge base, and design content, and pointed at the way this vertical actually sells.
A homeowner uploads a phone photo of the closet and measurements scribbled on a notepad; a dealer pastes the notes from a measure appointment. The agent turns either one into a working design brief. No upload? A guided quiz: reach-in or walk-in, budget, finish.
The agent proposes three systems that actually fit the wall, explains why the 25-inch-deep tower won't clear the door swing, and shows its confidence on each, so the buyer and the dealer trust the starting point.
"Make it white oak, add a double-hang section, keep the budget under $4,000." The design updates in place. The buyer who comes back next weekend picks up where they left off.
The homeowner, the designer, and the installer comment on one shared design. The installer sees exactly what was promised, and the measure appointment starts from the plan instead of a blank tape measure.
A priced proposal with elevations and a parts list the dealer drops straight into their quote, with SKUs ready for CPQ and ERP. The lead arrives as a project, not a contact form.
This index measured where the path to a sale breaks: the handoff that arrives blank, the configurator that never reaches a quote, the seller and the dealer working from different answers. Threekit's AI Sales Agent closes that gap. It takes your catalog, configuration rules, knowledge base, and design content and turns it into an expert seller that guides your reps, your channel, and your customers to the same right answer — configured, qualified, and routed with full context. Deploy on your website, in your channel portal, or with your reps.