say they would return or exchange online purchases less often if eRetailers provided more accurate product images and details
believe eRetailers have a responsibility to do all that they can to reduce returns due to the negative impact they have on the environment
by adopting Best-in-Class Product Visualization Guidelines to make sure that shoppers always know exactly what they’re buying.
Adopt a standard of at least 8 different images per product page (up from 6 today)
Support and promote the use of interactive 3D product configuration and customization on their pages
Support augmented reality capabilities for furniture and home appliances
Scroll to learn more about how product returns impact the environment and how a better product visual experience will help.
by the end of 2020.
In fact, 1.9 Million packages are expected to be returned on January 2nd—National Returns Day.
That’s about 22 packages per second.
But even though free product returns make our lives easier, they’re awfully hard on the environment.
In 2016, transportation overtook power plants as the top producer of carbon dioxide emissions in the US for the first time since 1979.
pounds of waste in product and packaging annually.
Returns create 15M tons of CO2 emissions annually.
The good news is, we know the primary reasons why people make returns.
The truth is, most returns could be avoided if the seller were providing the volume and variety of visual detail necessary for shoppers to truly understand the product.
Providing 8+ different product images per page
Employing 3D configuration/customization to zoom in and see all product detail
Enabling augmented reality
A little improvement will make a big impact. If we reach our goal of reducing product waste and CO2 emissions by 2% that means …
less in returns
of product and packaging waste
in CO2 emissions
We know that when Amazon leads, other retailers follow.
In the words of Founder and CEO, Jeff Bezos, regarding the environmental commitment: “We want to use our scale and our scope to lead the way. We have to do it.”
We are calling on Amazon to use their size and scale to stop returns before they happen and encourage other retailers to do the same.
Join the movement to demand a better visual customer experience so you always know exactly what you’re buying.
Contact us to find out more or get a free product visuals audit and learn if you’re doing all you can to reduce returns.